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Decoditive

Croatia
Market: Information and media, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 09.03.2023
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Idea

We predict in 20 seconds the data you get in 4 weeks with Google Analytics, allowing marketers save hundreds and launch campaigns 15x times faster.

Current Status

We started acting like a consultancy during the last year 2022, just to validate the technology faster, before creating the SaaS, and to validate there is a market for this. And we did! - We made $100k in revenue.

Problem or Opportunity

When a SME/digital marketing agency wants to launch a new campaign, the process is:

-Spend 1500$ (avg) on Google ads
-4 weeks waiting for traffic
-Later, you need workers interpreting them to make decisions on changes to increase CTR. At least 10 hours work, around 400$.
-Then, they launch again and repeat the process. But, new changes are made based on personal experience, it causes a waste on the mkt budget between 10-30%.

All in all, launching discovering users behavior prior to launch the right advertising campaign is slow, expensive and time-consuming.

Solution (product or service)

We give them the same information in 20 seconds, before launching and without need of having real traffic ($0 spent in ads), plus we tell them precise bullets on what to change from the design in order to be optimized based on their audience and goals ($0 spent in team's time to analyse results and 100% of budget is optimized).

We have an AI that is trained with data from thousands of users who has been tracked in neuromarketing labs with really precise eye-tracking hardware. Based on this, our AI predicts how human eyes react in front of visual stimuli and make custom recommendations.

Business model

From Jan 2023, we stopped doing consultancy and we launched our B2B SaaS (our focus now) with all the knowledge we got from working with 2022 clients. We have not started monetizing our SaaS yet.

We expect start monetizing from end Q1/beginning Q2, which would be recurring revenue.

Incubation/Acceleration programs accomplishment

Demium Startups
Fil Rouge Capital
MIT EF CEE
Free Ventures
Startup Semester at UC Berkeley
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