A quality DTC digital-first primary and stigma care platform that maximizes user LTV and addresses a $60B+ market and is first mover on holistic stigma care.
Current Status
500k app downloads; 20k new reg/month; 50% CAC decline in <12 mo; 250k+ reg users; 40% users return; 200%+ MoM for erectile dysfunction workflow.
Market
680M+ people in MENA + Turkey/Pakistan. $60B+ primary care market; $15B+ stigmatized condition market
Problem or Opportunity
Lack of primary care and care coordination; massive burden of chronic disease and stigma-related conditions; 30% pay out of pocket
Solution (product or service)
HIPAA-compliant tech platform connecting users to doctors video/voice calls; asynchronous workflow for stigma-related problems (men's health, skin care, hair loss...); virtual urgent care service.
Competitors
Vezeeta; Altibbi; Okadoc; Doctori; Sanar; Cura
Advantages or differentiators
Only platform to actively assign primary care doc to user maximizing LTV potential and first mover on sexual health offering.
Money will be spent on
Growth 50%; executive/tech hires and operations; enhancing tech platform.