Product. Offline dating app with no chat. Users meet in a public areas (parks, bars etc.) immediately. We build routing to meeting point.
Pain. The app destroys barriers and fear of failure when meeting in public places or in front of other people. Our app gives a feeling of a true real life dating, for a man it's a feeling of a "cowboy", for a woman it's a safety and a control. For LGBTQ+ people it's a freedom to meet safely in public places.
Killing feature. Our app doesn't turn dating into a routine of hundreds of text messages, there is no chat in the application.
Current Status
1000+ interviews with future clients
600+ people in the waiting list
MVP is ready, launching iOS in November 2021
For the first stage of MVP testing we have already 600+ interested users . We plan to do a small survey among our first users to fix all the problems. After that we will invest in marketing to reach MAU to 10k by the of winter 2021.
Market
According to a research (https://www.statista.com/outlook/dmo/eservices/dating-services/online-dating/worldwide), the number of users of online dating apps will reach 489.9 million users by 2025, we are going to take 20% of the people from this segment (97.98 million users) and attract about 100 million new users from the offline segment (who never use apps).
The average revenue per user (ARPU) is expected to be US$9.82, so our goal is US$1'964 million (that's the cap) by 2025.
Problem or Opportunity
Founders have 4+ years of experience using online dating apps (Tinder, Badoo, Bumble, etc.) and we are disappointed with that experience. There is a high inflation of likes and matches, so swiping is just a way to pass the time, but not to find someone. Online dating takes about 100 messages and 1 week to meet 1 person out of 100 matches. This situation creates the illusion of great choice and high demand.
We interviewed 1000+ dating app users. 90% of them said that short offline meetings allow to get to know a person better than 1 week of chatting.
Our research shows that women want to meet new people offline, but men don't approach them (men are afraid of rejection). LGBTQ+ people prefer online because of safety and small community.
Solution (product or service)
Product. Offline dating app with no chat. Users meet in a public areas (parks, bars etc.) immediately. We build routing to meeting point.
Pain. The app destroys barriers and fear of failure when meeting in public places or in front of other people. Our app gives a feeling of a true real life dating, for a man it's a feeling of a "cowboy", for a woman it's a safety and a control. For LGBTQ+ people it's a freedom to meet safely in public places.
Competitors
Bumble is about to enter the offline dating market (launching a cafe in New York), so we see this project as our main competitor. Also, Tinder, Badoo, FB dating groups are our main competitors in the whole dating market due to their user base.
In offline dating, the main competitor is the Happn app, but it has few users worldwide, so we will overtake it quickly.
Our biggest concerns are Tinder, Bumble and Badoo because they might just copy our features once we become popular. Also, they might try to buy us at an early stage.
Advantages or differentiators
Our main competitors' business model is based on online interactions and in-app retention for more matches and chats. They don't understand where people want to meet each other and where the best areas for offline dating are (Tinder and Bumble only know where people live and work because users have swiped).
The value of offline dating is in the immediate meeting. The UX of our competitors with chats and a large search radius for people prevents us from meeting right away.
Finance
Subscription for users: no advertising, the possibility to like people before coming to an area, and other options that will be revealed after the launch.
Partnerships with businesses: meeting points in your cafe (catching up traffic from areas), creating new areas in certain zones (creating traffic) for festivals, etc., advertising inside app screens, advertising on the map screen.
Business model
As Hola! is a location-based app, we plan to use street promotions through leaflets distribution. Another way to reach the goal of 10,000 users is to collaborate with cafes, restaurants located in Hola's "dating areas". Geo-targeted ads from Google Ads / Facebook are tools that we plan to try out in the first stages of attracting new users.
Money will be spent on
1. Tech founder full-time and hire more developers
2. Marketing and cusdev in the US
3. Visas for founders and launching C-Corp in Delaware
