Photo - İmeceMobil
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İmeceMobil

A mobile application based agri-tech platform

Turkey
Market: Farming
Stage of the project: Operating business

Date of last change: 11.10.2021
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Idea

A mobile application based agri-tech platform provides financial services and satellite based agri-tech services, aiming to increase crop efficiency and reduce raw material costs for farmers.

Current Status

Traction
125.000 Total Users
45% Monthly Active Rate 86/100 NPS
25k Leads Generated for Financial Products 4.000 Paid Subs. Fertilization Service
1.000 Paid Subs. Irrigation Service
4 Corporate Customers
$270k Last 12 Months Revenue

Market

Target Accessable Market • Global;
• Over 570m farmers (%48 Addressable ) • $3t Agriculture GDP
• Turkey;
• Over 2.5m farmers (%85 Addressable)
• $50b Agriculture GDP Over
Global Expansion;
Turkic Republics, Kenya, Nigeria, Indonesia, Pakistan, Bangladesh
93m farmers (% 25 Addressable)
•$ 402b Agriculture GDP

Problem or Opportunity

For small and medium sized farmers
• Lack of accessing multiple suppliers increases raw material costs
• Lack of knowledge decreases productivity
• Difficulty in access to financial services
• Lack of finance literacy
• Technology is expensive and far from the facts.

Solution (product or service)

Solution
• Groundbreaking & cutting-edge digital services
• Hardware independent satellite- based services
• Irrigation & fertilization services • Connect farmers to agricultural
experts
• Access to loans and “buy now pay at harvest” farmer credit cards
• Tender based raw material marketplace
Raw material costs decrease, revenue increases

Competitors

Manna irrigation, xarvio, Agrio

Advantages or differentiators

Competitive Advantages
• Cutting-edge Agri-tech services
• Unique Marketplace
• Versatile & Integrated Platform

Finance

Agri-Tech Services Fees
Fertilization Service: $18,75 per crop & yield period
Irrigation Service: $40 per crop & yield period
Tender Based Raw Material Market Place %2 Commission per transaction
Lead Generation
$2,5 per lead

Business model

B2B/ B2C

Money will be spent on

Product and R&D $320k
New Hires $250k
Sales and Marketing $320k
Operations $110k
Total $1m

Offer for investor

We are ready to offer 15% of the ImeceMobil to an investor

Team or Management

Risks

Adapting to Technology by Farmers is slow and it may cause slow revenue increase . Another risk is Hard to integrate with financial institutes because of strict regulations. So it causes slow penetration to agriculture finance vertical.

Incubation/Acceleration programs accomplishment

No We haven't accomplished a program. But ImeceMobil is started in Softtech company as an entrepreneur in residence program then it is backed by softtech ventures.

Won the competition and other awards

PSM Awards, MarTech Awards 2021, sardis awards, Stevies 2020, Smarties

Photos

Photo 1 - A mobile application based agri-tech platform

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation