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TreebuddyEarth

Global reforestration action in a radically smart way

Finland
Market: Services
Stage of the project: Operating business

Date of last change: 21.08.2021
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Idea

Treebuddy.Earth is the ultimate global tree planting and long term care service. See every single tree in a map with a photo. B2B clients can get full transparency for their sustainability actions and show your their forests' growth in real time online for their stakeholders.

Current Status

We have now 4 B2B clients, generating recurring revenue of 3 000 €/month

In the B2C sector, we sell now trees worth approximately 1 000 €/month, organically without any adverrtisements etc.

We expect the traction to multiply in the next months, since we are launching in September 2021 an international Treebuddy sales team with 6-7 salespersons

Market

We found out that the value-chains around the ecosystem restoration are currently broken. Our transparent tracking for each tree separately provides people with trust on the tree plantings. Furthermore, there are no existing solutions for businesses to leverage trees in their core business, beyond sustainability reporting or other acts of responsibility. Treebuddy.Earth value promises for introducing tree planting and long term care into core business have been received with high enthusiasm. There are no other solutions with modern software API level integration and trusted quality of service level.
Planting and caring for trees is a critical cornerstone action for many natural ecosystems to thrive. Treebuddy approach combines together healing of the natural ecosystems and health of humanity. Our network will help local communities to establish genuine connections with other similar tree planting organizations around the world. More notably, the unique dialogue between people, businesses, and tree planting organizations will increase public environmental awareness.

For example, a hotel customer or one purchasing food or furniture will have an individual tree as a transparent proof of the climate action. No guessing, no vague promises of trees planted somewhere. Trust comes from the long-term transparency and updates on the status of your tree for years to come.
First paying customers are satisfied with the transparency and the capability to see all trees individually. Local Putte’s Pizza is the prime example to copy and scale.

Problem or Opportunity

The most effective way to fight global biodiversity loss and global warming is to plant lots of trees. Unfortunately tree planting organizations currently have two fundamental problems:

1. They are unable to show in a transparent and real-time manner where and how many trees they have planted.
2. They (and their funders and the media) are focusing only to the tree plantings. Planting trees is rather easy – but it’s the tree caring that really counts for the long-term effects. Many trees die if not taken care .

WE CAN SOLVE BOTH PROBLEMS IN ONE GO – WITH TREEBUDDY:

1. All planted trees are placed on a global map
- A tree planter registers every single tree to our global map with a photo
- Visual and detailed information of the trees allows great verification of planted trees
- Trees are easily shareable internet links, also ideal for education and social media

2. Taking care of the planted trees by strong engagement with locals
- Tree planters make a status update of a tree with a photo after one year, five years, 10 years, 15 years etc. Their community receives 1 euro support every time they do it – for decades to come!
- Businesses and consumers are supporting tree planting and care. They receive tree information and location for their customers
-This Treebuddy local economic model gives locals a true economic incentive to keep the trees well, and not to cut them down.
Decision
B2B: The client can use Treeboddy in several ways:
EMPLOYEE REWARDS
See each tree of your forest on the map
See how the impact grows over time
Impress your customers and stakeholders
CUSTOMER GIFTS
Promote local biodiversity
Mangroves are real supertrees for the climate effect
Empower the local communitys planting the trees
ENVIRONMENTAL RESPONSIBILITY
Share your trees with customers and employees
Build a sustainable company image
Easy way to lead smartly

See the video in the end on how it works.

B2C: Choose your Treebuddy from Himalayan cedars in Tibet, mangrove trees in the Philippines or fruit trees in India.
Give a tree to celebrate a birthday, anniversary, or any special occasion!
Get a photo, the exact GPS location, and a certificate right to your mobile phone.
Receive updated photos of your Treebuddy after 1 year, 5 years or even 20 years!

Solution (product or service)

B2B: The client can use Treeboddy in several ways:
EMPLOYEE REWARDS
See each tree of your forest on the map
See how the impact grows over time
Impress your customers and stakeholders
CUSTOMER GIFTS
Promote local biodiversity
Mangroves are real supertrees for the climate effect
Empower the local communitys planting the trees
ENVIRONMENTAL RESPONSIBILITY
Share your trees with customers and employees
Build a sustainable company image
Easy way to lead smartly

See the video in the end on how it works.

B2C: Choose your Treebuddy from Himalayan cedars in Tibet, mangrove trees in the Philippines or fruit trees in India.
Give a tree to celebrate a birthday, anniversary, or any special occasion!
Get a photo, the exact GPS location, and a certificate right to your mobile phone.
Receive updated photos of your Treebuddy after 1 year, 5 years or even 20 years!

Competitors

We have identified in our Global Competition analysis eight competitors:

- forestswithoutfrontiers.org
- plantfortheplanet.org
- carbonfootprint.com
- mossy.earth
- treevotion.com
- Onetreeplanted.org
- cedarcoin.org
- 8billiontrees.com
- treenation.com

We analyzed all competitors withe 6 criteria: Biodiversity, CO2, Digital
Business, All trees on the map, Long Term Sustainability. TreebuddyEarth is the only service that fulfills all the criteria.

Advantages or differentiators


- Every single tree on the map with a photo
- Trees as a gift to a customer (each tree is an internet link)
- Local tree care history & economic model
- Full transparency of all tree actions, everybody can verify from the world map
- A huge treeplanters network : 10 000 schools in 160 countries
- API integration of trees for B2B
- Personal connection to tree planters via Treebuddy club online webmeetings

Finance

Treebuddy B2B customers pay €1,5 to €2 per Treebuddy period, depending on their monthly volume. Tree planting organizations will receive €1 for each Treebuddy sold. Treebuddy revenue builds on the annually renewed customer contracts, where customer satisfaction and commitment builds on their ability to use individual trees in their customer interface.

The company has two main revenue streams; one based on B2B sales and the other on direct B2C web-store sales. The business sales are based on long-term agreements and monthly recurring revenue. The monthly agreements are tailored to grow sustainable reforestation over a long time horizon. The B2C logic builds on larger one time payments which contain 5, 10 or 25 year care taking periods.

Expected return of investment comes as the trees-as-a-service customer base grows over time.

We expect sales worth of 200M€ in the next 5 years.

Business model

Treebuddy revenue model is designed to align the interests of private companies (customers), tree planting organizations, and citizens. Treebuddy facilitates win-win-win interaction to align the reforestation community’s interests.
Sustainable Treebuddy.Earth long-term care model is based on rewarding local people for their tree planting and care operations. The local tree planting communities will have 1€ income always when they share the maintained status of trees (day 0, after 1, 5, 10, 15, 20, 25.. years). The lifetime of a tree is thus divided in Treebuddy support periods.
Treebuddy is a ‘born global’ startup. Novel treebuddy API connects the tree care and planting organization and businesses across the world. On the business side we serve European businesses and connect them with tree planting organizations across the world. Current tree planting teams are located in India, The Philippines, and Tibet Autonomous Region.
Company is currently building both direct sales and distribution partnerships to accelerate growth after the market validation stage.

Money will be spent on

1. Development of an international sales team
- an international sales team with 6-7 salespersons
2. ‘Trees as a Service’ automated, helping customer organizations to engage their customers. Community effect launched.
3. Service experience
- Treebuddy service design and product implementation to better serve different user groups: tree planting organizations, customer organizations, and individuals. User experience is driven by refined brand.
4. Tree management tool
- A tool for tree planters and businesses to monitor their virtual forests.
5. Automated delivery process
- Scalable backend implementation to manage planting, care, and delivery for millions of trees. Automated delivery process includes a scalable API for integration with various customer systems. Market needs and
first customer experiences are used to implement the automated customer journey.
6. Community Effect expanded
- Launching Treebuddy club online events, where customers can meet the treeplanters . They get to know each other and discuss issues regarding the tree plantings and care, community development, etc.

Offer for investor

With EUR 80000 (USD 90000) an investor will obtain 48 shares of the company (á 1750€). This equals to 2.7% of the total shares of the company (the total is 1771 shares)

Earlier, the company has made three succesful investor rounds
This ongoing fourth round in 2021 has a Total volume: 234,5k€
(á 1750€, total 134 shares), of which the 48 shares are at this point available.
The Company valuation: 3,1 M€

We are a strongly purpose-driven company, so we expect that the investor is 'in the same boat'.

we are looking especially for an active investor that can contribute to our supergreat team and advisors:
https://www.treebuddy.earth/about/team
https://www.treebuddy.earth/about/advisors

Risks

Addressing the potential risks is part of our action planning. Below are top 3 risks and mitigation plans.

1. Network building and growth are too slow
Company will continue to invest in partnerships and direct sales. Most notably, the company is ramping-up a dedicated growth team to lead new customer acquisition.

2. Delivery automation or customer management cause problems on tree quota management.
We further develop our data model to account for transactions, combined with an integrated analytics system and alerts that helps to secure automated delivery and customer satisfaction.

3. Substandard tree planting sites
We will establish social and nature impact measuring skills and continuously evaluate against global industry standards on reforestation. We follow the research on trees’ CO2 sequestration. We will also test and improve tree registration technology for remote areas, including automation.

Incubation/Acceleration programs accomplishment

2019: Participation in the Madeira Startup Retreat accelerator
2020: Participated in the Taiwan accelerator
2021-2022: Participation in Chinese accelerator BGTA in their accelerator program. In the global startup competition, out of 2 500 applications, this big Chinese accelerator chose Treebuddy among the five international winners.

Won the competition and other awards

The winner of the University of Turku Pentti Malaska Futures Award for innovations solving the most dire problems of humanity

Photos

Photo 1 - Global reforestration action in a radically smart way

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video