Photo - Kitchenita
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Kitchenita

Data-driven virtual restaurants for delivery

Argentina
Market: Food industry
Stage of the project: Operating business

Date of last change: 20.08.2021
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Idea

Change for good the way we think about, order and eat food through virtual restaurants, data insights on nutritional behaviour and technology.

Current Status

1M Run Rate
18k orders monthly
27 virtual restaurants
break-even operations
operations in Argentina and Chile
32 employees
Regional deals with NotCo, ABI and Nestlé

Problem or Opportunity

People eat 3 times a day in LATAM, that's 2 billion daily meals. None of today's channels are optimized for everyday consumption: cooking is time-consuming and generates food waste. Restaurants are time-consuming and expensive. Food delivery is made by traditional actors with a poor offering and experience.
We solve that by creating data-driven food concepts made for delivery and giving our clients data insights and tracking on what they eat.

Solution (product or service)

We create and launch virtual restaurants, based on data.
We analyze the market and understand what are the best call-to-actions to sell food on SuperApps (both organic and paid practices).
We undersand SuperApps algorithms.

Competitors

Foodology
HeyFoodies
RobinFood
Hood

Advantages or differentiators

Data, data, data
(very) fast execution
food concepts based on market needs

Money will be spent on

Geo expansion (COL/MEX)
Tech
Food & Brand Lab
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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