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Sertifier

Certificate and badge automation tool

Turkey
Market: Internet and IT, Education, training
Stage of the project: Operating business

Date of last change: 20.08.2021
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Idea

Sertifier allows k12s, universities, and corporations to create, distribute and track their certificates and badges. By digitalizing their credentials, all institutions can save time from a daunting process, create ease of access, increase participation in their events and increase organic marketing & brand awareness.

Current Status

Sertifier currently has 1000+ paying customers with 6.200$ monthly recurring revenue and %22 MoM growth rate.

Market

The focused market consists of online course providers located in the USA, Canada, and the UK. The whole edtech providers market is close to 19.1B$ and Sertifier will serve 540M individuals. Selected segments are in-house academy departments inside global corporations, universities, and online course providers.

Problem or Opportunity

Certificate and badge manufacturing in the 21st century must be digitalized to save time, automate the process and collect valuable data while adding brand recognition for the digital certificate distributors.

As the credential management software market grows with 2400% YoY, Sertifier became the rising star and most preferred app.

Solution (product or service)

Sertifier app allows its users to design, distribute and track certificates and badges of k12s, universities, and corporations in house academy departments.

Application owns its drag&drop designer and bulk sending options with additional dozens of features.

Competitors

Accredible, Credly, Badgr are our top competitors.

Advantages or differentiators

Being simple and realistic. Exaggerating the methods for learning making no sense. The way our competitors are promoting themselves is because they do not know how to. We know because we are planning the final phase as well.

Finance

Sertifier gains revenue in the SaaS model by offering its users monthly or yearly subscription plans. Plans go as basic, premium, and premium+ with 19$, 99$, and 199$ price tags in the same order.

Business model

Sertifier reaches its customers via organic digital marketing platforms such as G2 and Capterra. Simultaneously to increase organic marketing, Sertifier has its blog to reach higher internet traffic supported with Facebook Ads and Google Ads inorganic channels.

Money will be spent on

%70 market growth and %30 OPEX

Team or Management

Risks

If we cannot compete with the rhythm of market growth, there is a chance for unfortunate failure.

Incubation/Acceleration programs accomplishment

Sertifier Inc. has participated in different startup programs so far and has already graduated from them. Them being:
- workup by IsBank, 4th Batch
- TIM TEB, 5th Batch
- SDGia, 1st Batch
- BBVA Momentum, 5th Batch
- Endeavor Startup Campus, 3rd Batch
- MindCET Accelerator, 9th Batch

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video