Photo - AfriPro
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AfriPro

Gateway to Stardom

Finland
Market: Tourism, sport
Stage of the project: Prototype or product is ready

Date of last change: 15.08.2021
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Idea

AfriPro is a digital platform for football players to create their profiles,upload their youtube link , transfermarket link/cv whch gives them digital visibility to be scouted easily and faster by top coaches and teams across Europe.

There are so many African footballers who have fallen victim to predatory agents , exploiting them with fake promises to play in Europe.

Our platform helps to empower these African footballers to create their own profiles that gives them the digital visibility needed to be monitored and scouted faster and easy by top teams and coaches across Europe.

Current Status

During the validation period a survey was carried out asking about the interest for the service and The the validation survey done with players gave evidence that the price point of 15€ per player per year generates interest and is feasible: 74.7% of the 91 initial responders were willing to pay the asked sum and signed up for the mailing list.

A marketing website was launched 6 weeks ago with the intent to get Early-bird sign-ups for the app which is to be launched in September. The goal was to give first 1000 sign-ups one year free access and surprisingly 500 players have signed up in 6 weeks and Instagram followers has grown from 108 to 470 and counting .

Market

Africa has over 1.2 billion populace with over 100 million football players across the continent . Looking at our service obtainable market at 350 million euros, at 15€ annual fee with 20 million subscribers

Our target revenue for 2022 is 225.000€ With 15.000 subscribers from Nigeria ( Pilot phase ground )

Problem or Opportunity

The problem has existed for years in the football world especially in Africa where criminals pose as agent ( fake agent) exploite naive and desperaate African football players seeking greener pastures in Europe to play football. Most of these footballers have had to sell their properties or take loans or put properties as collateral only to be scammed by these fake agents.

Another problem was the existing platforms that gives these opportunities to African footballers affordable rather for high end users.

Solution (product or service)

AfriPro has come to level the playing field hence giving equal opportunities to everyone creating a digital platform which is mobile friendly , easy to use and very affordable .

AfriPro is a digital platform for football players of all genders to create their profile, upload their Cvs, Transfermarket link , YouTube link and videos which gives them the digital visibility needed to scouted , monitored and contacted easily and faster by teams in Europe .

This way we remove the middle man syndrome ' agent' giving the players the autonomy to showcase their talents .

Also this helps football teams to scout players faster without the need to pay a lot of money football agents.

Competitors

Competitors in the market are 11Transfair and Yooscout

In the case of Regions : Both are Global platforms tend to focus on premium leagues with premium pricing and generic mass offering.

In Repositories and Statistics : They use mainly Transfermarket
Youtube

Advantages or differentiators

AfriPro as oppose to the above competitors : Tigh focus with high-quality matchmaking and targeted recruitment for Scandinavian premium & division teams with productised platform

While out competitors use Transfermarket and YouTube for their repositories and statistics , we are focused on Personal know-how and networks hence Agents and Academies, Team recruits directly without help ,Random actors, ad-hoc processes, low trust, high transaction costs.

Finance

Basic Subscription fee per player 15€ per year annually reoccurring revenue

150€ per month promoted player premium profile on monthly reoccurring revenue

Case by case transfer fees and success fees by recruiting teams

Business model

B2C Marketplace

Annually Recurring Subscription

15€ per year, per player for a player profile

150€ per month for a premium player profile

Additional revenue sources B2B revenue service for the recruiting teams

CHANNELS
- Website
- Mobile Application
- Social Media
- Influencer Partners
- B2b = Networks in Sports and IT

Money will be spent on

Setting basic business operations, investment in product development and rollout, implementation of Go-yo strategy .

Offer for investor

Preseed - Angel round 10-20 % of equity.


Team or Management

Risks

During the feasibility studies and survey done during the validation process, the risk is very low to none because we are taking a half a decade method of scouting to a digital platform because we are living in a digital age giving everyone equal opportunity to get digital visibility

Incubation/Acceleration programs accomplishment

At the moment we are participating in the Ship Festival pitch contest starting 12th - 13th of August 2021.

XES Entrepreneurship Incubation program

Won the competition and other awards

Business Finland Innovation voucher

Photos

Photo 1 - Gateway to Stardom
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video