Photo - Fabel Make-Up
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Fabel Make-Up

Fabel MakeUp - The multi-use decorative cosmetic crayon

Germany
Market: Education, training
Stage of the project: Idea or something is already done

Date of last change: 14.06.2021
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Idea

The Fabel MakeUp Pencil is a plastic-free multiuse product that can be used for lips, cheeks, eyes and where ever you see fit. The product is regionally hand-crafted with a zero waste concept. As a company we want to confront the usual cosmetic industry and standard beauty concepts by creating make up for all genders without luxury prices.

Current Status

Currently developing the prototype and growing a community base

Problem or Opportunity

- Humanity currently is facing the climate crisis and a (plastic) pollution problem
- Customers face an abundance of cosmetic products where it is difficult to assess which products is good or bad (based on ingredients, packaging, ..)
- Customers rarely find regionally and packaging-free products at the point of sale, of decorative products are packaged in composite materials that are not recycable

- Customers lack plastic-free, packaging-free and certified regional alternatives for decorative cosmetics

Solution (product or service)

- We offer a multiuse product which is plastic-free and includes natural ingredients
- Furthermore we are aiming for organic cosmetic certification to proove good manufacturing practises and ingredients that have impact on humans and nature in mind

Competitors

No direct competitors in Europe

Customers that are trying to use plastic free decorative makeup currently use makeup filled in glass pots, or in other forms

Advantages or differentiators

- handmade
- regionally crafted
- product with a low ecological impact (we will calculate the ecological impact in order to be able to also consequently improve / lower the impact)
- plastic- and packaging-free
- (to be) COSMOS certified

Money will be spent on

Regulatory Affairs / Cosmetic Standards
Cosmetic Certification
Production

Team or Management

Photos

Photo 1 - Fabel MakeUp - The multi-use decorative cosmetic crayon
Photo 2 - Fabel MakeUp - The multi-use decorative cosmetic crayon
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