Up'n'Change is a digital, highly scalable offer of help in stress to any person in need via a portal with digital products. This offer supports people in organisations to develop their skills concerning communication, teamwork and creativity. The unique digiTools are a consumer led innovation supplying users with relevant 24-7-help and optimized cost structure. The premium content, structure and techniques guide users efficiently and effectively on their way from stress to solutions. Up'n'Change. Change to Success.
Trackrecord of usage, feedback and revenue; first B2B-clients on board with purchased contigent of usages: 2019: -10 years of content work resulting in foundation of company in June with 3 shareholders -Launch of digiTools Konflikt-Facilitator & InnoSparker in December 2020-to date: -4.500 unique users of website -740 in database InnoSparker -Top references & -rating -Impressive press coverage -eAward 2020 Nominee -Accelerator Program Grow F -Coop-Partner of CrossMentoring of the WU Executive Academy & Instagram blogger-channel „schauma.mal“ -Launch digiTool Ziel-Finder -Launch “Freebie” Stresstyp-Check -Social Media Awareness (LI, Xing, Facebook, Instagram incl. Live-Stream) And in our pipeline: -Preparation of next digiTools -Scaling of website & products to English
Our user is any person in need of help concerning specific stress-situations like conflict, frictions and stillstand. Anyhow experience and research shows that emotional competences develop from the age of 30+. Thus we are targeting users 30+, working, active, with an affinity for digital means, facing challenges but lacking the knowledge of tools.
The coaching market we are approaching is € 2.2 billion worldwide. It is a fast growing market with annual growth rates of 5,6%. We are focusing on a currently unaddressed target group of employees level 3+.
Problem or Opportunity
We are making effective help easily accessible and affordable: UP’N’CHANGE as game-changer in specifically supporting employees and companies in relevant stress-situations. Currently the existing market of support is scattered, confusing and resource intensive. Additionally people hardly have access to quick and on the spot help. The targeted market is huge, as companies are at the moment focusing development-efforts mainly on managers & high potentials and are forgetting about the mass of employees. Anyhow a change concerning the efficient interaction between people is only possible if everyone develops emotional competences. Up'n'Change is delivering essential instruments for achieving the necessary social impact.
Solution (product or service)
Up'n'Change offers digital products for specific stress-situations with step-by-step structure, effective content, techniques and audios. Currently our portfolio includes following digiTools:
Freebie Stresstyp-Check: your stress typology in a snapshot
Konflikt-Facilitator: from your conflict to solutions and solving the challenge
Ziel-Finder: from lack of orientation to clear focus and next steps
InnoSparker: hard facts and clear answers for increasing creativity and innovation
Detailed overview of "support"-alternatives in our pitchdeck page 7 covering suppliers: with B2C/B2B-help and personal help involved/digital & algorithm.
Currently the market of help is scattered and confusing for the customer espcially concerning the evaluation of "quality" and "professionality". Up'n'Change is the gamechanger of this market concerning accessibility, affordability and constant premium quality.
Advantages or differentiators
Impact by addressing new consumer markets (mass of employees) with relevant 24-7-help and optimized cost structure: Innovative content & disruptive approach: + Content asset & proven structure + Addressing urgent business needs + Affordable for every employee in need + Quick help + Effortless 24/7-access + Feeling safe and having privacy + Useful individual user reports Platform technology enables access & flow: + Complete E-Commerce model + User friendly umbrella + Unique dynamic decision trees & workflow + Detailed documentation of IT (-architecture) + IT safety plan in place (server in Europe) + Agile programming using exclusive algorithms + Patent on brands and signet (Europe)
Revenue of company client during launch phase € 2-10k plus VAT.
Main cost elements in 2025 in %: 13% personnel costs 12% costs for new products & product improvements 54% marketing & sales costs
Pricing Model: Based on usage. € 99 plus VAT for single usage in basic contingent. Predefined contingents (B2B2C-model). Upselling of additional services integrated in dashboard.
Channels: B2B-market, C-level, Trusted advisors of C-level
Money will be spent on
Growth acceleration through: Product Development Digital Sales incl. CRO & UX Roll-out in English