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HighPass

GDS of airport ancillary services for Airlines, OTAs, TMCs

Estonia
Market: Transport, Tourism, sport, Services
Stage of the project: Operating business

Date of last change: 30.05.2021
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Idea

We created the global online market of airport ancillary services (fast track, business lounges, meet and greet, VIP terminal) for instant booking during the ticket purchase process on the websites of Airlines, OTAs, TMCs etc; through Banks/Payment systems' loyalty programs; selling services through travel apps push notification using geopositioning (including mobile operators and big data)

Current Status

Coverage: Over 120 airports + 100 expected by the end of the year (contractual relationship)
450 + Sales agents (Airlines, OTAs, TMCs, Travel agents)
Partners:
5 Airlines
3 banks
1 worldwide payment system
OTAs: tutu.ru, kiwi.com, tickets etc

Market

Flying passengers and travellers.
Global Market.

Problem or Opportunity

Less than 5% of airports sell services online.
Airlines and OTAs will not integrate all airports because airports technically are not ready and the cost of integration will be uncompared to the benefits. Big b2c travel industry players (Airlines, OTAs) are searching for 1 technical provider of these services, where only 1 integration is required.

Thanks to C-19 pandemic these services are 5 times more demanded comparing to 2019.

Solution (product or service)

We integrate airports from one side (provide them our e-commerce system, or perform API integration with their existing E-commerce systems) and make an API integration with airlines, OTAs, TMCs, Banks, Concierge services, Payment Systems, Mobile operators, Travel Apps, Hotels from the other side. After the integrations passenger can purchase airport services by simply adding them to the cart at the Airline/OTAs website during the ticket booking flow at the official rate (our prices are not higher than official airport prices) or at the other touchpoints of our partner's.

Competitors

DragonPass
PriorityPass
LoungeKey
LoungeBuddy

Advantages or differentiators

Our advantages:
1. We are selling all types of services at the airports (not only business lounges);
2. We have the true price (our prices are not higher than official ones at the airport desk)
3. We have API, that allows us to integrate our services to Airlines, OTAs, TMCs, Mobile Operators, Banks, Concierge services, Transfer companies, Hotel Aggregators, Travel apps etc.

Finance

Key Revenue stream - Services sales through our partners net (Airlines, OTAs, TMCs, Banks, Concierge Services etc)

Unit economics -
average service price 70 USD
(Revenue) Average commission - 12% (8,4$)
(Cost 1)Banking costs - 2% (1,4$)
(Cost 2)Average sub agent commission - 5% (3,5$)
Sales margin - 5% (3,5$)

Business model

Business model - b2b2c commission marketplace
Channels - Subagent network
Metrics:
1. 2021 Annual Forecasted Turnover - apx. 1Mln.$
2. Avg. monthly sales - 1000+ services

Money will be spent on

IT development, integrations, Fast Track gates for airports, Deposits for airports, team.

Offer for investor

10% of the company for 6,5Mln$

Team or Management

Risks

Travel Market giant decides to go into this segment with huge investments.

Incubation/Acceleration programs accomplishment

No

Photos

Photo 1 - GDS of airport ancillary services for Airlines, OTAs, TMCs

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video