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Wohlfühlpilot / Ask Helena

It´s a mindfulness based method to loose weight.

Germany
Market: Other
Stage of the project: Operating business

Date of last change: 09.11.2021
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Idea

Our App helps people to change their eating habits and overweight for the long term. The app is self-learning, warns the user of cravings and offers alternatives to stress eating.

Current Status

We currently have an online course that sells via an automated webinar and is scalable.We have now reached a CAC of 75 EUR. With a product price of 125 EUR without upsell = Cross margin of 50 EUR.

Market

Customer: Mainly women who wants to live healthier oder to lose weight.
Target Age Group: 24 - 50 years.
In the DACH region, more than 50% are overweight and 24MIO people want to lose weight. The market is growing by more than 6.6% per year.
Expansion into other countries is very likely as obesity has become a global problem.

Problem or Opportunity

Who doesn't know Julia's problem? Eating too much but it tastes so good. Is that really the main reason? As psychologists we say: NO. Because stress, boredom and other emotions are usually behind eating. That's why nobody manages to lose weight permanently!
Our method is the solution: How about having an app with you that warns you BEFORE you get eating cravings, and offers you your tailor-made alternatives so that the cravings don't even show up? Completely self-learning.
Is there a market for this: OH YES! In the DACH region, more than 50% are overweight.

Solution (product or service)

Our solution is a self learning App which warns you BEFORE you get eating cravings, and offers you your tailor-made alternatives so that the cravings don't even show up? Combination with new forms of wearables (measuring breath / stress) will be also interesting. The App will be the further development of our online course and personal coaching.

Competitors

The USP is clearly given. We have the only weight loss programme that has a psychological mindfulness-based system.

Nevertheless good performing alternatives are for example:
- Weight Watchers
- Noom
- Yazio
- Intueat (just online course not an App)

Advantages or differentiators

The psychological mindfulness-based system cannot easily be copied.

Finance

We believe in EUR 33 million turnover with EUR 20 million profit in 3 years. With a capital requirement of 0.6 million.
- 275.000 APP SUBSCRIBERS
- 1,14% of DACH-Region 0,03% International Market
- € 12,60 AVERAGE FEE
- 6 months subscription
= EUR 33 million revenue Projected in three years.

Business model

Our business model is divided into 3 areas:
- Direct marketing
- DIGA
- And B2B.

Why are we convinced, that we can not only make 20 / 50 / 80000 turnover, but have a million-dollar business in 3 years? The turnover growth of our competitors shows that this is possible. They quadruple their turnover every year.

Therefore, in 3 years we are aiming for 225000 subscribers

Profitability:
- According to our calculations, break-even is reached after 18 months.
- The ROI after 24 months.

Money will be spent on

We plan this marketing channel mix based on comparisons with competitors. And our own experience. Most of it goes into marketing, especially in the first few months.

Offer for investor

Depending on the offer, we can imagine selling up 30 - 45 % of the shares.

Team or Management

Risks

Not enough marketing budget to reach the break even point.


Incubation/Acceleration programs accomplishment

No.

Won the competition and other awards

No.

Photos

Photo 1 - It´s a mindfulness based method to loose weight.
Photo 2 - It´s a mindfulness based method to loose weight.
Photo 3 - It´s a mindfulness based method to loose weight.
Photo 4 - It´s a mindfulness based method to loose weight.
Photo 5 - It´s a mindfulness based method to loose weight.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video