Photo - SteadySense
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SteadySense

Manufacturer of smart medical sensors

Austria
Market: Medicine
Stage of the project: Operating business

Date of last change: 12.05.2021
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Idea

Our smart sensor is embedded in a body patch and it continuously measures the human body temperature.
Applications for this sensor patches are ovulation detection (see https://www.femsense.com) or general temperature measurement (see https://www.steadytemp.info)

Current Status

Our first product, femSense, gained massive traction in central Europe, achieving over €300k in sales last year (2020) and helping over 10k women get pregnant.

Market

femSense:
ww SAM for planning a pregnancy: 2 b€
ww SAM for fertility awareness: 12 b€
ww TAM for contraception: >160 b€

SteadyTemp
ww SAM high income countries: 2 b€

Problem or Opportunity

Beside the support for getting pregnant - 15% of all women have difficulty to get pregnant - there is a strong trend to understand the menstruation cycle and the fertility to use the knowledge as a hormone free method of birth control. femSense is an easy to use and reliable system to display the fertility of a woman.

The second product, SteadyTemp, displays the body temperature curve on a mobile device. The shape and the trend of the fever curve has much more value for doctors who can draw conclusions for their diagnose much better than from a single temperature value.

Solution (product or service)

Sensor Patch:
Fully integrated temperature sensor embedded in a body patch
Exclusive rights on the sensor chip, 2 patents pending

femSense:
Sensor patch used to detect the ovulation of a woman
Mobile app to guide the user through the cycle and displays fertile and non-fertile days
medical device class 1, CE marked, FDA clearance
certification as contraceptive (MD class 2b) planned for 2022
registered brand name

SteadyTemp:
Identical sensor patch with slightly different software as femSense
Mobile app to guide the user and displays body temperature curve
medical device class 1m, CE marked, certified by notified body

Competitors

femSense competitors:
- Mobile calendar apps like flo, Glow, Natural Cycles, ...
- Invasive temperature systems like OvulaRing, Trackle, OvuSense, ...-
- Hormone measurement systems like Clearblue, ...
- Others like AVA, Yono Labs, iweecare, ...

SteadyTemp competitors:
- conventional thermometers with electronic interface
- continuous temperature systems like iweecare, Fever Scout, TempTRAQ, ...
- invasive thermometers, like bladder catheter

Advantages or differentiators

Advantage ...
Compared to cycle tracker apps:
- Higher reliability due to continuous measurement
- Revenue made with patches rather than data (privacy, no commercials)

Compared to invasive systems:
- Comfortable and easy to use
- Price

Compared to hormone-based systems:
- Continuous measurement
- High comfort and easy to use

Compared to other continuous temperature systems
- NFC interface ensures data privacy
- single use patches ensure high hygienic standard

Finance

Revenue plan:
2020: 0,3 M€
2021: 1,0 M€
2022: 4,0 M€

Business model

We sell the sensor patches either directly to the end customer (in case of femSense) or to institutions or partners (in case of SteadyTemp). The required mobile app is free of charge

Money will be spent on

Strengthening EU market position
Contraceptive clinical study
Market Launch femSense fertility and SteadyTemp
Developing team

Team or Management

Risks

femSense risks:
- little risk for planning pregnancy or fertility awareness beside CAC could become too high
- for contraceptive the required clinical study could take longer as planned (later market launch)

SteadyTemp risks:
- long design-in cycles in hospital or care center applications

Incubation/Acceleration programs accomplishment

Roche Startup Creasphare
Heraeus Accelerator

Won the competition and other awards

German Innovation Award
#glaubandich Challenge MedTech

Invention/Patent

Patents pending:
DE 10 2015 010 189
DE 10 2019 119 701

Registered Trademarks:
femSense
SteadyTemp

Int'l registered design of patch shape

Photos

Photo 1 - Manufacturer of smart medical sensors
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video