Photo - Drobebox
52106

Drobebox

An infinite closet that only cost 2$ per day

Vietnam
Market: Services
Stage of the project: Operating business

Date of last change: 25.04.2021
Show contacts
1
equalizer from 2000
help
Calculated and estimated occupancy of the project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:
 

Idea

We offer a subscription service for Fashion, which allow anyone to access and enjoy any Fashion products.
With only 2$ per day, our member gets access to thousands designs from high-end fashion brands.

Current Status

600 subscription
MoM growth is 40% in the last 6 months

Market

Women 22-35
Live in first tier city
Annual income > 5000$

Problem or Opportunity

Women only use 20% of their closet, the rest it’s filled with items they only use one or twice.
Which creates a huge opportunity for a better way to consume fashion.
Vietnamese women spent 2.9 billions USD per year for clothing, that's 2.3 billions USD per year opportunity if we could provide consumer a better way to look great everyday without throwaway 4/5 of their budget for fashion.

Solution (product or service)

We offer a central closet that help eliminate waste usually happens at consumer closet.
Then we allow anyone could pay a subscription fee to access and use this closet, without owning anything.
Our member can just simply select any items they want using our app, within 4-8 hours, items will be delivered in ready-to-wear condition.
When they no longer need the items, simply put those in the re-useable bag and we will pick it up for cleaning and maintenance.
Our member also have option to purchase and keep any items at a discounted price

Competitors

we don’t have any direct competitor.
But since we are creating a new consumer behavior, the indirect competition will be traditional buy & use behavior

Advantages or differentiators

We have a very strong teams with all required competencies to make it work.
The model require not only a deep understanding about Fashion and Operation but also Technology.
Our AI engines is the very first, fashion focus AI engines that could understand fashion, which gives us a huge substantial advantages.
As additional, since Fashion’s verticals is strongly connected, with subscription based approach, we not only have the valuable data stream from user but also creating a distribution channel that could cross sales and up sales very effectively

Finance

Monthly subscription fee and by purchase event.
Cost structure:
- Cleaning (15%)
- Shipping (14,6%)
- Clothing depreciation (31%)

Money will be spent on

We will spend on technology, expanding the team and inventory to keep up with out growth

Offer for investor

We are offering 10% equity for investor

Team or Management

Incubation/Acceleration programs accomplishment

Participation in VIISA
5,00
1
2
3
4
5
1 voice
Sign in/Sign up
arrow_back
EN
more_horiz
close
visibility382
star0
Add to favorites
Delete from favorites
share
close
thumb_up0
Like
Unlike
Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video