Photo - Finity
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Finity

Fintech as a service

USA, California
Market: Financial services
Stage of the project: Operating business

Date of last change: 25.04.2021
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Idea

FINITY offers complete digital banking processes, such as payments, money transfers, or e-wallets, as a service through its modern API-driven platform.
As a fintech infrastructure, FINITY enables community banks to offer digital financial services themselves directly as part of their native customer experience. The platform removes the limitations of the legacy systems and bridges the technological gap for community banks.

Current Status

The platform is being used in Europe. It is ready for the US market. 3 large community banks are interested in pilot projects.

Market

FINITY’s niche is on community banks and credit unions in the U.S. Although, community banks represent 97% of the banking industry, there is a technological disparity between them and larger banks. FINITY aims to bridge the gap for 4,850 community banks through its API-driven platform by offering speed, collaboration, and specialization. The need for digital transformation is growing and 60% of credit unions and community banks in the U.S. believe that fintech partnership is important.

Problem or Opportunity

Community banks have a high cost of operation and customer acquisition. They also have a high cost of maintaining pace with regulation. Often their IT budgets are limited, and they cannot invest in sophisticated and complex platforms that require heavy capital. The problem for many community banks is that their data is often siloed and in unnavigable formats. One major hurdle for many community banks is legacy technology that cannot yet be integrated with new technology and other innovations. Due to their technological capacities, community banks often do not have APIs or build developer and brand-friendly ones which makes digital transformation even harder.

Solution (product or service)

FINITY removes the limitations of the legacy systems and bridges the technological gap for community banks. The platform increases speed to market, speed of change and ability to configure and personalize financial products without the need for heavy upfront investment. Banks can not only generate new sources of income but can also become more relevant to their customer base and leveraging their untouched data assets. The modern API-driven platform offers clients more control over the customer experience and higher conversion rates.

Competitors

Marqeta is an API-based platform that provides payment processing solutions for individuals and businesses.
Galileo Financial Technologies provides payment processing and program management solutions. Galileo offers fraud detection, security, decision-making analytics and regulatory compliance functionality combined with customized, responsive and flexible programs.
Synapse provides developer-facing APIs that allow companies to connect with banks to offer services, and also bank-facing APIs that allow banks to automate and extend back-end operations.

Advantages or differentiators

i. Flexible, agile, and user-friendly platform suited for community bank use.
ii. Experienced on-demand technical team who can deliver customized products with a short lead time.
iii. An entrepreneurial culture that moves fast, adapts, and innovates quickly.
iv. Tested and used in Europe by multiple digital banks.
v. Easy & quick integration. No compromise between speed flexibly.
vi. Not expensive to maintain or purchase with little to no upfront and maintenance fees.

Money will be spent on

Product development, marketing and recruiting.

Team or Management

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