Photo - iana
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iana

High quality streetwear clothing brand

Russia, Republic of Tatarstan
Market: Culture and art, Production, Trade, Other
Stage of the project: Operating business

Date of last change: 11.04.2021
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Idea

I am creating a new clothing brand. The focus is on quality and individuality. I release capsule collections in small editions. Due to this, the uniqueness of the clothes is preserved and I can do everything efficiently, be on time. I supplement everything with stickers that are unique for one collection.
I want to study in this area and develop my brand.

Current Status

We have now launched the first collection. We made high-quality content and website. Bought an advertisement in the community with our target audience. We made a competition. But only close acquaintances addressed. There are few requests. The problem lies in the lack of knowledge of the correct promotion of the clothing brand and small financial opportunities.

Problem or Opportunity

Our target audience is people who value quality and want more uniqueness and individuality in their clothes. First, these will be young people who are more interested in appearance, then older people who will see a quality product.

Solution (product or service)

We will produce clothes and accessories, where quality and uniqueness will be at the forefront

Competitors

Now the streetwear market in Russia is a simplified copy of foreign brands. And they are in demand. Haliki's brand sells a similar design hoodie from Supreme in 2-5 minutes. Because foreign brands are expensive for us. We want to make unique clothes and promote it in our country.

Advantages or differentiators

The advantage over the majority is uniqueness.

Money will be spent on

The money will be spent on training and consulting with specialists in the field of clothing (creation and promotion). And on the creation of the brand itself and its promotion.

Offer for investor

You get 60% of the net profit for yourself until you earn the amount you invested. After 1.5 years, you receive 25% of the net profit.

Team or Management

Risks

The risks are in illiteracy, I want to first go through training and build a brand with a mentor

Incubation/Acceleration programs accomplishment

I haven't done any programs yet, but this is the first thing I will do

Photos

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Photo 2 - High quality streetwear clothing brand
Photo 3 - High quality streetwear clothing brand
Photo 4 - High quality streetwear clothing brand
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation