Photo - YESFIT.LIVE
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YESFIT.LIVE

A streaming platform for Fit-Influencers

United Kingdom
Market: Entertainment
Stage of the project: Prototype or product is ready

Date of last change: 17.02.2021
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Idea

We help Fit-Influencers monetize their popularity. They schedule/sell live sessions and make streaming sales of sponsored products. Also, a ML video progress tracking on the users' exercise form to improve their moves.

Current Status

MVP ready. Running a pilot trial with a couple of Fit-Influencers.

Market

Target Fit-Influencer 100 to 200k IG followers
Target final users: 20 to 45 Y old

The Global Online fitness market size:
- USD 6 B in 2019
- USD 60 B by 2027
- CAGR of 33.1%

The Global Fitness App Market:
- USD 3.3 B in 2019
- USD 13 B by 2025
- CAGR of 25.61%

Problem or Opportunity

Final Users:
- Looking for unique wellness experiences & content
- Want to be part of a community w/o any commitment
- Want to follow and join their favorite wellness/ sporting influencers
- Need a personal feedback on their exercise form and moves

Influencers / Content Creators:
- Looking for extra income by monetizing their popularity
- Unable to monetize their followers per every view
- Want to increase engagement with their fan base
- Do not want to set any exclusive partnership with fitness platforms

Solution (product or service)

Solution:
- A platform that enables Influencers to sell Live Sessions
- Allows Influencers to make Streaming Sales of sponsored products while delivering the session (think Instagram Shops)
- Let Users filter for trainers and experiences w/o any commitments (pay-as-you-go model)
- Encourages Influencers to create unique and holistic content to better engage their followers
- ML video progress tracking on users’ exercise form and moves

Competitors

How the competition looks like:
www.fitplan.com
www.shreddy.com
www.openfit.com

- Barriers to entry (trainers team)
- Subscription model (commitment)
- Just a few different workouts available
- Pre set courses/ with no variation
-No live streaming
- No personal engagement b/w users and trainers
- Exclusivity agreement for trainers
- No progress tracking report

YESFIT.LIVE:
- No barriers to entry
- Pay as you go business model
- A variety of wellness experiences
- Live streaming
- Live shopping
- Encourages personal interaction
- Non-exclusive & non-employee basis agreement for trainers
- ML video progress tracking report


Advantages or differentiators

Main features that make YESFIT.LIVE unique. UVP:
- pay as you go (pay only for the live class you want to take). No commitment.
- users able to get a personal feedback on their exercise move (ML video)
- follow fav Influencers' live workout and and purchase their products directly
- non exclusive agreement for Influencers

Finance

“pay-as-you-go” No commitment.

D2C:
10% commission on the total transactions (live sessions sold)
Monthly Subscriptions to get additional benefits such as Video progress tracking feature, lower streaming fees, VIP sessions, different cancelation policy
“Streaming Sales”: Affiliate marketing & E-commerce (i.g. gym equipment, sportswear, supplements)

B2B & B2B2C:
Employees benefit programs / Corporate welfare
Brands create KOL exclusive one-spot events for their audience

Cost:
- IT and Cloud structure
- Digital marketing (brand awareness, web traffic)

Business model

“pay-as-you-go” No commitment.

D2C:
10% commission on the total transactions (live sessions sold)
Monthly Subscriptions to get additional benefits such as Video progress tracking feature, lower streaming fees, VIP sessions, different cancelation policy
“Streaming Sales”: Affiliate marketing & E-commerce (i.g. gym equipment, sportswear, supplements)

B2B & B2B2C:
Employees benefit programs / Corporate welfare
Brands create KOL exclusive one-spot events for their audience

Money will be spent on

50% IT development (live sales feature + ML video feedback)
30% digital marketing (mostly KOLs, social media ads) to create web traffic and get final users
20% team building

Offer for investor

Equity and Convertible notes TBD

Team or Management

Risks

competition is increasing quite a lot because of the pandemic issue which accelerates how people approach the virtual fitness. pros and cons. It makes the TAM increasing too.
(i.g. Fitplan US market, Buddyfit ITALYandSPAIN market)

Incubation/Acceleration programs accomplishment

n/a

Won the competition and other awards

n/a
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video