We help Fit-Influencers monetize their popularity. They schedule/sell live sessions and make streaming sales of sponsored products. Also, a ML video progress tracking on the users' exercise form to improve their moves.
Current Status
MVP ready. Running a pilot trial with a couple of Fit-Influencers.
Market
Target Fit-Influencer 100 to 200k IG followers
Target final users: 20 to 45 Y old
The Global Online fitness market size:
- USD 6 B in 2019
- USD 60 B by 2027
- CAGR of 33.1%
The Global Fitness App Market:
- USD 3.3 B in 2019
- USD 13 B by 2025
- CAGR of 25.61%
Problem or Opportunity
Final Users:
- Looking for unique wellness experiences & content
- Want to be part of a community w/o any commitment
- Want to follow and join their favorite wellness/ sporting influencers
- Need a personal feedback on their exercise form and moves
Influencers / Content Creators:
- Looking for extra income by monetizing their popularity
- Unable to monetize their followers per every view
- Want to increase engagement with their fan base
- Do not want to set any exclusive partnership with fitness platforms
Solution (product or service)
Solution:
- A platform that enables Influencers to sell Live Sessions
- Allows Influencers to make Streaming Sales of sponsored products while delivering the session (think Instagram Shops)
- Let Users filter for trainers and experiences w/o any commitments (pay-as-you-go model)
- Encourages Influencers to create unique and holistic content to better engage their followers
- ML video progress tracking on users’ exercise form and moves
Competitors
How the competition looks like:
www.fitplan.com
www.shreddy.com
www.openfit.com
- Barriers to entry (trainers team)
- Subscription model (commitment)
- Just a few different workouts available
- Pre set courses/ with no variation
-No live streaming
- No personal engagement b/w users and trainers
- Exclusivity agreement for trainers
- No progress tracking report
YESFIT.LIVE:
- No barriers to entry
- Pay as you go business model
- A variety of wellness experiences
- Live streaming
- Live shopping
- Encourages personal interaction
- Non-exclusive & non-employee basis agreement for trainers
- ML video progress tracking report
Advantages or differentiators
Main features that make YESFIT.LIVE unique. UVP:
- pay as you go (pay only for the live class you want to take). No commitment.
- users able to get a personal feedback on their exercise move (ML video)
- follow fav Influencers' live workout and and purchase their products directly
- non exclusive agreement for Influencers
Finance
“pay-as-you-go” No commitment.
D2C:
10% commission on the total transactions (live sessions sold)
Monthly Subscriptions to get additional benefits such as Video progress tracking feature, lower streaming fees, VIP sessions, different cancelation policy
“Streaming Sales”: Affiliate marketing & E-commerce (i.g. gym equipment, sportswear, supplements)
B2B & B2B2C:
Employees benefit programs / Corporate welfare
Brands create KOL exclusive one-spot events for their audience
Cost:
- IT and Cloud structure
- Digital marketing (brand awareness, web traffic)
Business model
“pay-as-you-go” No commitment.
D2C:
10% commission on the total transactions (live sessions sold)
Monthly Subscriptions to get additional benefits such as Video progress tracking feature, lower streaming fees, VIP sessions, different cancelation policy
“Streaming Sales”: Affiliate marketing & E-commerce (i.g. gym equipment, sportswear, supplements)
B2B & B2B2C:
Employees benefit programs / Corporate welfare
Brands create KOL exclusive one-spot events for their audience
Money will be spent on
50% IT development (live sales feature + ML video feedback)
30% digital marketing (mostly KOLs, social media ads) to create web traffic and get final users
20% team building
competition is increasing quite a lot because of the pandemic issue which accelerates how people approach the virtual fitness. pros and cons. It makes the TAM increasing too.
(i.g. Fitplan US market, Buddyfit ITALYandSPAIN market)