Popping is a pop-up markets booking platform, where anyone can discover local pop-up markets, and small businesses can book stall space in pop-up markets.
i.e The Airbnb/meetup for pop-up shops
146 Businesses Signed up
18 Hosts Signed up
47 Pop-up space Requests
4 Market Listed
772 - Followers
Signed Partnership with Brownsense (community of 200k small businesses)
R34 000 from founder’s capital
Landlords and Shopping Centers
Ordinary South Africans
Problem or Opportunity
More SME eCommerce businesses are switching to pop-up shops in order to sell their products and drive offline customers online.
Right now, in SA, Weekend markets have closed due to COVID19, Businesses cannot properly market their pop-ups online. Shopping Centers have too many processes for pop-ups. SME's Don’t have documents like business plans or audited financials and Brands can’t afford long term contracts for spaces
Solution (product or service)
I then decided in 2019, to start
Popping is a pop-up events platform. We help businesses find pop-up space and market their pop-up store
Unlike our competitors, who only offer space/venues for bookings, we have added an events functionality, where small businesses are able to post their pop-up on Popping before or after they book fr om us.
This has enabled us to create a fly wheel process, wh ere small businesses can find space, book space and then post their pop-up with us for better exposure.
Online Bookings based on short term Rentals. Digital Marketing paid by Small Businesses.
Cost Structure Digital Marketing Hosting Web Dev
B2B - B2B2C
We charge 30% commission from Market Managers
We charge 20% commission from Kiosk pop-up shops
We charge 15% commission from eMarket sales (Virtual Market)
Money will be spent on
Small Business & Customer acquisition Sales Team Digital Marketing team for Pop-ups Marketing Product Development to Mobile Apps Phase 1 growth of South African Market Developer for Optimizing Operations & booking process
The Major risks we face is the continuation of COVID -19 in SA. 2nd rick, is not landing a major landlord partner, this is proving tricky for us, as most shopping centers are owned or managed by very few companies. Each leasing manager we have met, does not have the authority to assist us.
Incubation/Acceleration programs accomplishment
Yes. As a Founder I have been through many accelerators.
For Popping, I was part of the Young African Leaders Institute Cohort 19 (Yali)
Under Picadoo, (previous start-up), I was in Innovate Durban's Program, SA Home Loans, Sekela Program, Google Accelerator, Samsung global startup acceleration program, the Global Entrepreneurship Conference Program and Demo Africa Program
Under Wezart, an African Art Marketplace (2nd startup), I was part of the SABS Design Institute, Global Startup Ecosystem.
Won the competition and other awards
Not for this startup.
For Picadoo, in 2017, My team Won the Pitch competition, 1st place (R10 000 prize)