Photo - Popping
50871

Popping

Popping is an online pop-up events marketplace.

South Africa
Market: Real estate, Trade
Stage of the project: Operating business

Date of last change: 12.02.2022
Show contacts
0
equalizer from 2000
help
Calculated and estimated occupancy of the project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:
 

Idea

Popping is a pop-up markets booking platform, where anyone can discover local pop-up markets, and small businesses can book stall space in pop-up markets.

i.e The Airbnb/meetup for pop-up shops

Current Status

146 Businesses Signed up
18 Hosts Signed up
47 Pop-up space Requests
4 Market Listed

772 - Followers
Signed Partnership with Brownsense (community of 200k small businesses)
R34 000 from founder’s capital

Market

Small businesses

Landlords and Shopping Centers

Ordinary South Africans

Problem or Opportunity

More SME eCommerce businesses are switching to pop-up shops in order to sell their products and drive offline customers online.

Right now, in SA, Weekend markets have closed due to COVID19, Businesses cannot properly market their pop-ups online. Shopping Centers have too many processes for pop-ups. SME's Don’t have documents like business plans or audited financials and Brands can’t afford long term contracts for spaces

Solution (product or service)

I then decided in 2019, to start

Popping is a pop-up events platform. We help businesses find pop-up space and market their pop-up store


(popping.co.za / popping.africa)

Competitors

https://www.popupshopshop.com/
https://www.spacematch.co.za/
https://spaceblock.co.za/

Advantages or differentiators

Unlike our competitors, who only offer space/venues for bookings, we have added an events functionality, where small businesses are able to post their pop-up on Popping before or after they book fr om us.

This has enabled us to create a fly wheel process, wh ere small businesses can find space, book space and then post their pop-up with us for better exposure.

Finance

Online Bookings based on short term Rentals.
Digital Marketing paid by Small Businesses.

Cost Structure
Digital Marketing
Hosting
Web Dev

Business model

B2B - B2B2C

We charge 30% commission from Market Managers
We charge 20% commission from Kiosk pop-up shops
We charge 15% commission from eMarket sales (Virtual Market)

Money will be spent on

Small Business & Customer acquisition Sales Team
Digital Marketing team for Pop-ups Marketing
Product Development to Mobile Apps
Phase 1 growth of South African Market
Developer for Optimizing Operations & booking process

Offer for investor

15% to 20% Equity

Team or Management

Risks

The Major risks we face is the continuation of COVID -19 in SA.
2nd rick, is not landing a major landlord partner, this is proving tricky for us, as most shopping centers are owned or managed by very few companies. Each leasing manager we have met, does not have the authority to assist us.

Incubation/Acceleration programs accomplishment

Yes. As a Founder I have been through many accelerators.

For Popping, I was part of the Young African Leaders Institute Cohort 19 (Yali)

Under Picadoo, (previous start-up), I was in Innovate Durban's Program, SA Home Loans, Sekela Program, Google Accelerator, Samsung global startup acceleration program, the Global Entrepreneurship Conference Program and Demo Africa Program

Under Wezart, an African Art Marketplace (2nd startup), I was part of the SABS Design Institute, Global Startup Ecosystem.

Won the competition and other awards

Not for this startup.

For Picadoo, in 2017, My team Won the Pitch competition, 1st place (R10 000 prize)

Photos

Photo 1 - Popping is an online pop-up events marketplace.
5,00
1
2
3
4
5
1 voice
Sign in/Sign up
arrow_back
EN
more_horiz
close
visibility314
star0
Add to favorites
Delete from favorites
share
close
thumb_up0
Like
Unlike
Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video