During the day we are an anti-time cafe:
Everything is free, except the time
During the night we are the bar:
Classic and authentic drinks and snacks on the menu
Music, live Dj's and performances
Current Status
Our current plan
Rent a place
Getting alcohol license
Renovation of a place
Purchase of food and alcohol
Social media advertisement
Hiring workers
Test opening
Public opening
Market
During the day time our main customers are: students of schools and universities of all age, parents and their children, adults with no age limit, who are looking for a place to rest, have a dinner with friends, where they can eat anything with no need to choose one restaurant (our partners include all the main food-delivery companies operating in Taipei) or to have a place to work (we will have a co-working zone with sound isolation), attend classes or any kind of events. Also, for people who wish to share their art with the world (we will help artists of any kinds in hosting exhibitions, concerts or speaches).
During the night our main customers are: students age 18+, working class and anyone interested in night life, looking for a place to enjoy quality drinks and music. Also, those who wish to attend music performances, Dj sets and theme parties with local artists and who are tired of going to night clubs providing all the same events every month.
Problem or Opportunity
No place for young talents to share their art and find their own audience
No place could offer a space to spend time for all the people regardless of age, race, gender, sexuality etc.
No time-cafe existing at the moment
No cafe/bar/club working 24 hors, which make people wander around the streets before opening and after closing
No place could satisfy people with absolutely different interests, providing events for every and all kind of audience
No free space could offer absolutely any type of activities starting from masterclasses, lectures and exhibitions to theme parties, concerts and Dj sets
Solution (product or service)
Offer a creative space for all the young artists to share their art off-line with the world and find their audience
Give a place to spend quality time 24/7
Offer a creative space with authentic design where you can come with family and children during the day and have a blast with your friends at night
Create an open space for people any rage, race, gender, sexuality and interests to feel comfortable and space
Provide absolutely any kind of both and day events for everyone
We are not just a place, we are - experience
× Working from 10am to 9pm
× No events
Bar (1001 night, 23 music room, another brick, revolver etc)
Drinks and snacks
Music
× Several events in month, only at night time
× Suitable 18+ only
× Working from 6 pm to 2 am
Club (Omni, Klash, Triangle, Wave etc)
Drinks and snacks
Music and Dj
× Several events in month, only at night time
× Suitable 18+ only
× Working from 10 pm to 4 am
Advantages or differentiators
We combine all the strength of our competitors, which let us to take their weakness and make them our strength
Our team can provide events and activities for everyone, creating the very special authentic program for every day of a month
We are not just a cafe, bar or club, we are the open space, connecting artists and creating new experience
We create a space which can satisfy the wishes of any client: fr om kid to his grandparents, from students to artists, giving a safe space for absolutely every person living
we are open 24hr and ready to meet our friends-customers any time
We give every person a feeling of belonging, being welcomed no matter who are you or wh ere are you come from
Finance
Product/Service
Products:
• Alcohol and non-alcohol drinks
• Hot drinks
• Snacks and deserts
Services:
• Board games
• Music instruments
• Day and night events (masterclasses, DIY, concerts, exhibitions, networking and job affairs events, jam nights, movie nights, theme parties, performances, DJ-sets etc.)
• Renting out for different event makers
• Co-working space
Pricing Structure
So, we have two options how to earn money, the first is café, idea consist of paid time and free snacks and drinks.
Fee for every minute at the first hour will be 3 NTD, after the first hour, every next minute will be 2 NTS, and for this customers will get a place for their doings and free snacks and drinks.
Secondly, we will have bar at night, and it will work like a usual bar, in the range will be:
Ying Yang bar will offer its products for the following prices:
• Tiger beer 100$
• san Miguel light 110$
• san Miguel 120$
• Taiwan beer 130$
• Heineken beer 180$
• Draft beer 90$
• Can beer 100-110$
• Strong alcohol 120$/shot
• Cocktails 150-350$
• Test tubes 250/6 pcs
• Chips 80$/bowl
• Breakfasts 100-300$
Business model
Communication with Customers
We will communicate with our customers through:
• Providing an email newsletter with company news, promotions and discounts information, and new events schedule
• Using targeted Instagram and Facebook advertisements
• Utilizing social media such as YouTube, Facebook, Instagram
• Providing contact information on the company website
• Making branded items (lighters, bracelets and etc.) that include company name, contact info, and web address
How to Sell
Ying Yang bar will use traditional way of selling directly at place, but also, we will have social media, online marketing and speak easy.
Money will be spent on
Rent a place
Getting alcohol license
Renovation of a place
Purchase of food and alcohol
Social media advertisement
Hiring workers
Test opening
Public opening
Offer for investor
We will discuss it face to face or let the investor tell his terms
