Pay Tgthr helps couples split their expenses by issuing each partner a Tgthr debit Mastercard. When a purchase is made on either card, we split the purchase between both partners automatically. Daily, we debit each partner's balance directly from their linked checking account.
Current Status
• Signed up ~13,000 users • Processed ~$222,000 of transactions • Average couple spending of $244 per month with an average of 10 purchases a month • One example couple spent $2,259 in August on their Tgthr debit cards
Market
33.5 million people cohabitate as a couple Average US shared expenses of $600/mo (excluding rent) $1+ Billion / year TAM
Problem or Opportunity
Couples don’t have a simple way to split their growing shared expenses
For example: rent, utilities, dinner, food delivery, entertainment, streaming, groceries
Solution (product or service)
The Tgthr Debit Card Signup Flow
1 Link existing bank account 2 Pick a split as a couple 3 Shop anywhere Mastercard debit cards work 4 Pay Tgthr charges only each partner's share to their existing checking account
Competitors
Venmo, Cash app other P2P money apps Joint checking accounts Taking turns paying for groceries
Advantages or differentiators
Venmo requires manually keeping track of the expenses, doing math, and then charging partner. Then wait for partner to pay back. Complicated math to do non 50/50 math. Joint checking requires to pre-load account and re-load on some schedule. Complicated setup for non 50/50 splits. Add a user on a current credit card places all the risk on the primary user. 1 partner floats the other