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Augmental

An adaptive learning tool

Lebanon
Market: Education, training
Stage of the project: Operating business

Date of last change: 15.10.2020
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Idea

Augmental is an educational technology application where course material is adapted to address the unique need of each student using artificial intelligence and student engagement tools. On top of that Augmental equips teachers with a virtual classroom tool and a reporting and tracking system to better support their students.

Current Status

We are currently working with 5 educational institutions between Lebanon and the KSA.
We are targeting the top 200 schools in the UAE and KSA.
We are working and negotiating with governments to apply Augmental in public school.
We have 2 institutions as clients but in the training field (not school students)

Market

We are currently targeting school in the MENA starting by Lebanon, KSA and the UAE as a main focus.

Problem or Opportunity

One of the greatest setbacks in today’s educational system is due to the one-size fits all approach to teaching and learning. While students are facing a big challenge understanding the course the same way as their classmates, educators have to adapt to different levels in class. The lack of visibility is also affecting educators and school administrations.

Solution (product or service)

Augmental is an educational technology application initially targeting middle to high school students where course material is adapted to each student’s learning abilities using artificial intelligence and student engagement tools.

Based on the student interaction with course materials the algorithm redirect each student in a unique path inside the course by giving the learner a tailored made content or question that matches his/her learning style and level.

At the core of the application is a powerful analytics module, which can be accessed by educators, administrators and parents. It is a one-stop shop insight into every student’s progress and knowledge acquired. By having this data in real-time, teachers can direct each student to complete the curriculum in a timely matter and more effectively than the traditional educational approach, while the parents and administrators are more confident that learning is being achieved.

On top of that Augmental has added a virtual classroom tool to support distant learning and with that Augmental becomes an end to end platform for schools, teachers and students

Competitors

- Century tech
- Smart sparrow
- Alef Education

Advantages or differentiators

- Augmental is available in 3 languages and can support any course in any language.
- The only platform with a marketplace for adaptive learning content

Finance

- Platform (yearly subscription)
- Content (revenue sharing)

Business model

We are applying a subscription based pricing model where a school pays a subscription fee based on the number of students.

Money will be spent on

- Growing the sales
- Acquiring more content partners
- Keep on improving the technology

Risks

The main risk is schools being resistant to change but with the latest pandemic things changed and schools are actively looking for new technologies now. The market is ready more than even

Incubation/Acceleration programs accomplishment

- Smart ESA accelerator

Won the competition and other awards

Forbes Middle east 30 under 30 (both co-founders recognized):
- Full list : https://www.forbesmiddleeast.com/list/30-under-30-2020
- Article about Augmental on Forbes: https://www.forbesmiddleeast.com/industry/education/paul-barakat-diab-and-elie-nahas-co-founders-of-augmental-are-make-learning-more-personal-for-students-and-teachers

Harvard Startup Competition - Boston, USA (1st Prize) :
https://www.linkedin.com/posts/elevoro_innovation-startup-elevoro-activity-6600530818928525312-08ul

https://executive-bulletin.com/education/augmental-a-lebanese-startup-winning-the-harvard-business-school-startup-competition

AI Everything - Dubai, UAE (1st Prize):
https://www.arabianbusiness.com/technology/419296-four-start-ups-share-100000-supernova-challenge-at-ai-everything

Arabnet Beirut - Beirut, Lebanon (1st Prize):
https://www.arabnet.me/english/editorials/events/competitions/augmental-the-lead-in-arabnets-startup-battle-beirut

Grow My Business - Beirut, Lebanon by MITEF and Bank Audi (1st Prize):
https://www.bankaudi.com.lb/english/newsroom/press-releases/the-beirut-traders-association-announces-the-winners-of-the--grow-my-business-competition--2017-edition-in-collaboration-with-the-mit-enterprise-forum--pan-arab-region-and-in-partnership-with-bank-audi

HUB71 and MITEF - UAE (Winner- No ranking):
https://www.hub71.com/2020/06/04/mit-enterprise-forum-pan-arab-and-hub71-select-8-mena-startups-as-winners-for-the-hub71-mena-growth-competition-2-0/

Startup World Cup Regional Champions - Doha, Qatar (1st Prize):
https://twitter.com/WorldAIShow/status/1199382672654524417

TakeOff International summit - Istanbul, Turkey (Top 6):
https://egirisim.com/2019/09/20/take-off-istanbul-2019-sahnesinde-odul-kazanan-yerli-ve-yabanci-girisimler/

Aim Startup Competition - Beirut, Lebanon (Top 5):
https://www.arabnet.me/english/editorials/events/aim-startup-2019-dubai

MITEF Arab Startup Competition - Muscat, Oman (Semi-finalist):
https://mitefarab.org/en/startup/615/augmental

Euromena Awards - Beirut, Lebanon (3rd Prize):
https://euromenaconsulting.com/awards/award-details-115

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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