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49754

GErn

Online platform where people can order healthy meal boxes

Germany
Market: Food industry
Stage of the project: Operating business

Date of last change: 15.10.2020
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Idea

We believe tha our customers can easily achieve their personal physical goals by getting fresh and healthy ready-to-eat meals in front of their door.

Current Status

We launched our new website (gern.kitchen) two days ago and have received the first orders. Our concept is based on the 4-dish boxes, which we will ship throughout Germany. At the moment we try to make our product known.

Market

Our customers are Work-Out-People, people with a target to lose their weight, businessperson with high occupational tension and just no-fun-cooks.

Problem or Opportunity

The biggest challenge is to make our product known throughout Germany. For this purpose we launched various online advertisements, cooperations, etc.

Solution (product or service)

In the beginning we offered our product locally. It is difficult to market the product in a small working class town with 200,000 inhabitants. In addition, our product was very focused on weekly nutrition. We rethought the concept by offering smaller boxes with four meals throughout Germany.

Competitors

Our competitors in Germany are:
+ prepmymeal (2017)
+ diaeko (1984)
+ fottaste (2014)
+ ever.kitchen (2018)

Advantages or differentiators

+ our products are tested by us
+ our products and snacks are housemade
+ we do not use any chemical additives
+ our customers are much flexible because of our 4-dish-boxes
+ out customers can get individual subscriptions
+ we offer weekly nutrition programm
+ we offer keto, pesco-vegie and vegan meals
+ our meals are cooled, not deep-freeze
+ seasonal recipes
+ eco-friendly packaging
+ we are small team wih a big product

Finance

We offer out product with 4-dish-boxes for 29,99€
Optional we offer snacks (4-bar-packs) for 9,99€
Convenient delivery in 2-3 days nationwide for 4,99€

Cash flow:
+sale of meal boxes
+ sale of snacks
+ email-marketing
+ instagram
+ cooperations
+ influencer
+ website

Money will be spent on

GErn requires 0,6 million € capital for...
+ Team expansion: Marketingmanager, cook, citchen assistent
+ Product: product development, direct costs, packaging
+ Branding: advertising, marketstrategy
+ Operating costs: production & storage area, website

Offer for investor

20% of GErn

Team or Management

Photos

Photo 1 - Online platform where people can order healthy meal boxes
Photo 2 - Online platform where people can order healthy meal boxes
Photo 3 - Online platform where people can order healthy meal boxes
Photo 4 - Online platform where people can order healthy meal boxes
Photo 5 - Online platform where people can order healthy meal boxes
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video