We believe tha our customers can easily achieve their personal physical goals by getting fresh and healthy ready-to-eat meals in front of their door.
We launched our new website (gern.kitchen) two days ago and have received the first orders. Our concept is based on the 4-dish boxes, which we will ship throughout Germany. At the moment we try to make our product known.
Our customers are Work-Out-People, people with a target to lose their weight, businessperson with high occupational tension and just no-fun-cooks.
Problem or Opportunity
The biggest challenge is to make our product known throughout Germany. For this purpose we launched various online advertisements, cooperations, etc.
Solution (product or service)
In the beginning we offered our product locally. It is difficult to market the product in a small working class town with 200,000 inhabitants. In addition, our product was very focused on weekly nutrition. We rethought the concept by offering smaller boxes with four meals throughout Germany.
+ our products are tested by us
+ our products and snacks are housemade
+ we do not use any chemical additives
+ our customers are much flexible because of our 4-dish-boxes
+ out customers can get individual subscriptions
+ we offer weekly nutrition programm
+ we offer keto, pesco-vegie and vegan meals
+ our meals are cooled, not deep-freeze
+ seasonal recipes
+ eco-friendly packaging
+ we are small team wih a big product
We offer out product with 4-dish-boxes for 29,99€
Optional we offer snacks (4-bar-packs) for 9,99€
Convenient delivery in 2-3 days nationwide for 4,99€
+sale of meal boxes
+ sale of snacks
Money will be spent on
GErn requires 0,6 million € capital for...
+ Team expansion: Marketingmanager, cook, citchen assistent
+ Product: product development, direct costs, packaging
+ Branding: advertising, marketstrategy
+ Operating costs: production & storage area, website