Photo - Brota Company
49520

Brota Company

The largest vegetable garden in the world without a farm

Brazil
Market: Food industry, Farming
Stage of the project: Operating business

Date of last change: 25.09.2020
Rating
equalizer from 2000
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Idea

We develop gardens that combine technology, art and sustainability for you to plant effortlessly

Current Status

The product was developed from January to June. In July our sales started. In less than 4 months, we earned $225,000.00 At the moment, Brota is already being sent to our customers' homes. We currently have over 6000 customers

Market


Our persona is a 24-49 year old person who studies and works, lives in a big city and has a busy routine. In addition, it is concerned with health and sustainability.

That persona made it grow and made more in the world today. People are even more crowded in big cities, with a crazy routine and worrying about staying healthy to live longer

Problem or Opportunity


74% of our interviewees showed a desire to plant at home, but there was no smart solution for that.

In addition, a migration to urban agriculture will be necessary and today we do not have a company that does this.

Solution (product or service)

Today people don't plant in their homes for 3 main reasons: they don't have time, they don't have space and they think that a lot of knowledge is necessary for this.

Brota solves these problems with a vegetable garden that only needs to be replenished every 25 on average. In addition, your soil is already prepared with the ideal amount for plants helping to accelerate their growth.

Competitors


Solutions like ours, but they are more expensive and have no capsular model.

Simple gardens sold in the market that always die.

Advantages or differentiators


Our biological technology and our capsular innovation in this market

Finance

Our current CAC is 30 reais, to receive 225 reais for the product. So we have an LTV of 7.5.
Our business model is the recurring purchase of capsules, similar to companies that manufacture espresso machines.

From that we have an LTV potential of more than 10.

Business model

Our 2020-2030 trajectory is:

- basic products for food supplementation (gourmet)

- expansion of our customer base

- selling more robust new products aimed at increasing food independence.

Money will be spent on


We seek 1.2M reais.

We need that money to scale the current business model. It is the basis for the next business models and so we form the network effect that any other competitor gains and build a large entry barrier.

Team or Management

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video