Pickery

Orders get shopped on-demand allowing us to operate without any inventory. We create new sales opportunities for local markets and solve the recurring pain of today’s inconvenient and time intensive grocery shopping.

* 30k products live within an assortment from Rewe, Aldi, Budnikowsky & more
* 7k € MRR growing Ø 10% week over week since launch in April 20
* 720€ Annual revenue per customer on 43% returning customers
* 2 month to break even customer on 25 CAC

Early adopters as 40+ Woman (Best Ager) in DE having the characteristics of high buying power, growing online affinity while facing limited mobility.

22,5 Mio.
Females buyers >40 years
in Germany 2018

Market: DE Online Grocery tripling to 3,8 €Bn till 2023, growing 5x than grocery retail market of 274 €Bn

Today’s grocery shopping experience in DE is inconvenient and time intensive. Despite a huge trend towards online shopping, most traditional supermarkets are unable to digitalise due to high upfront tech investments and lack of end customer logistics.

Market: DE Online Grocery tripling to 3,8 €Bn till 2023, growing 5x than grocery retail market of 274 €Bn

Pickery is Germany’s first and only grocery order platform that delivers from multiple known supermarkets.

Orders get shopped on-demand allowing us to operate without any inventory and create new sales opportunities for local markets.

Local competitors: Rewe, Amazon Fresh, myTime, Picnic
Global competitors: Instacart, Postmates, Glovo

With >20k products on our order platform we are the only service to deliver products from multiple stores on demand in Germany.

We provide the highest variety while operating with the lowest assets.

Multiple Revenue Streams by monetising all platform stakeholders.

10%
Marketing fees on ad placements

10-25%
Markup fees on every product.

4-6 EUR
Delivery fee dependent on time slot.

on an average order size of 60 euros

Average order size of 70 euros
25% Total Margin on every order -> €17.4
Cost of payment, picker and driver -> €12.4
€5 gross margin on every order
Average Order frequency of 2.4 a month
* 2 month to break even customer on 25 CAC

43% 
Marketing Spend mixed between offline, online and 
retargeting campaigns
37% 
Product development incl. integration of new partners 
and shopping features
20% 
Customer Support and 
Satisfaction

Attractive ROI within the next 4 years. Raising 750k Seed to scale Hamburg operations, hire a tech & ops team to open 2 more cities.

Targeting growth to acquire market share that will allow a Series A in early 2022 on 4x valuation.

Entering of big global competitors like Instacart in the German market before we are established.

Participation in the Next Commerce Accelerator Program.

Winner of Tchibo Hackathon.