Photo - Lasso
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Lasso

Lasso is the world's 1st all-in-one home recycling solution.

United Kingdom
Market: Appliances
Stage of the project: Idea or something is already done

Date of last change: 30.06.2020
Min investment
$  1.000.000
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Total required
$ 10.000.000
Rating
equalizer из 1000
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Idea

Our current recycling system is broken. Less than 50% of what we put into our recycling bins is actually recycled. It’s time to take things into our own hands.

Lasso's revolutionary recycling technology for households and businesses gives you the power to recycle more effectively from the corner of your kitchen. The Lasso system washes, grinds, compacts and stores your recycling in clean, pure streams of materials.

We collect your materials and sell them to manufacturers to become something new. Users are remunerated for the materials they recycle - giving back to you and the planet.

Current Status

Our product is currently in prototype development phase.

Market

We will initially target an environmentally-sympathetic, highly educated demographic with a median household income over $100,000 in the US market.

California, New York, Michigan or Maine (where bottle deposit systems currently operate) have been earmarked as likely early adopters.

The first of four rollouts targets 423,000 affluent households (income over $100,000 p/a) in strategically chosen counties of the San Francisco Bay Area.

In total, the ten year target is 4,000,000 affluent households across the four US states listed above.

Problem or Opportunity

Currently less than 50% of our recycling is recycled. Less than 2% of plastic is closed-loop recycled according to the Ellen MacArthur Foundation. USD 80-120 billion worth of plastic packaging value is lost to the economy annually.

Solution (product or service)

Lasso uses sensor technology to analyse packaging and containers as they enter the system in order to keep recycling streams pure. The appliance washes, granulates and separately stores the resultant materials for collection and - ultimately - sale to the secondary market. Owners are reimbursed for the value of their recycled materials, as well as any bottle deposit returns they are eligible for if such systems operate in their region.

Competitors

We have no direct competitors or similar closed-loop recycling technologies. The closest competitors are existing recycling systems and other new technologies such as chemical recycling.

Advantages or differentiators

To our knowledge we are the only company offering a closed-loop recycling product or service in the home.

Finance

This is a multi-sided business model with core revenues coming from royalties from sales of the Lasso appliance (B2C), and the sales of closed-loop recycled materials (B2B).

Other revenue streams include public bottle deposit refunds, Extended Producer Responsibility (EPR) delivery fees. Licencing the technology for public and private sector use, and monetising recycled material pick-ups
are future considerations.

Business model

This is a multi-sided business model with core revenues coming from royalties from sales of the Lasso appliance (B2C), and the sales of closed-loop recycled materials (B2B).

Other revenue streams include public bottle deposit refunds, Extended Producer Responsibility (EPR) delivery fees. Licencing the technology for public and private sector use, and monetising recycled material pick-ups
are future considerations.

Money will be spent on

Money will be spent on commercialisation of the product.

Team or Management

Invention/Patent

Patents obtained for USA, Canada, Japan, China, Hong Kong, South Korea and Europe.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video