Introduce a replacement for cash and mobile money transfers when paying fares - in the form of an NFC-enabled transport card - contactless and cashless.
We have a lo-fi prototype, backing of the National Transport and Safety Authority and various bus operators, and a team boasting over 30 years combined experience.
Our initial customer will be any of the 5 million daily commuters in urban Kenya, starting with Nairobi. From school-going children to adults making their way to the office.
20K+ buses in Nairobi alone, plying different routes
$30M+ Daily revenue collected by "matatus" & buses in Kenya, and this is growing.
Problem or Opportunity
The Public transport sector in Kenya is still almost 100% tied to cash payments. This brings up various issues, among which are :
Hygiene & Unaccountability
Cash notes and coins are known to spread the Coronavirus. Cash payments are also hard to trace & account for, making it difficult to remit tax returns or even understand the profit margins.
Bus crews and passengers alike are ready to move from cash payments in these times.
The bus owners and tax revenue authorities will be happy to keep a close check on their earnings.
Solution (product or service)
Product:The Crow Card
This is a Mifare card or wristband (for younger users) with an NFC chip enabling passengers to add money to their accounts either through our merchant kiosks or using their phones.
It’s fast, secure, and most importantly- personal.
All a passenger has to do is avail it to the conductor for scanning and voila, hassle free travel - no need to wait for or handle change.
A cashless method to pay fares by cards or wearable bracelets.
No direct or indirect contact between commuters and the bus (matatu) crew.
Increased accountability and therefore tax revenues.
Money is transferred in 2-3 seconds on average.
The data collected through usage of our solution can be used in creating
mEpesi is a mobile based application for the public transport sector that allows passengers to:
- view and access in real time the availability of vehicles on the road on which they intend to travel
- view and book the available seats on the vehicles
- pay for their trips
- view and post real-time traffic updates
Mobiticket- a service to enables you book, pay and get bus tickets using your phone. Ticket reservations and payments can be done using MPESA checkout or using your mobile wallet for their partner public service bus operators.
Minimal market share for these 2, as since during the onset of the coronavirus some bus operators accept:
M-Pesa : a mobile money transfer service in Kenya
Advantages or differentiators
Our system doesn’t require a mobile app or even a phone for the end-users.
Making it ideal for children, people without able smartphones or even when your phone is lost or out of charge.
Our payments are processed in 2-3 seconds on average, as opposed to MPesa (a minute on average). Also, rogue passengers have been known to reverse their fare payments after alighting.
Lastly for M-Pesa, only adults can register to use it.
With our system, there's no need to book commutes to work or school.
We plan to charge a commission on the fares collected and also sell the data collected to improve fleet management and create an Intelligent Transport System.
Money will be spent on
Money will be spent on hardware : Handheld scanning devices for the conductors, the bus IC card reader-writers used to load the cards, the passenger cards; general & administrative expenses; branding & advertising; uniforms and salaries for the staff working in our merchant shops helping the customers.