The Oven

The Oven is our internal data & design-driven networking platform that has helped us scale across 4 continents & 7 different locations over the past 5 years by leveraging existing online platforms & borrowing heavily from elements seen in the freelance/gig & knowledge economies, we have managed to achieve scale as well as maintain quality standards.
We firmly believe that the model, should it be outsourced & further enhanced or tailored - could prove a fundamental solution to a variety of startups seeking to go global or are dependent on global pipelines during these very difficult times.

Model is currently in operation but used internally by Business Strategists & Custodians - the developers of the model.
The intention is to use the additional funding to outsource the model that we feel will be essential in the current pandemic environment & additionally, after the pandemic.

Our potential target market would be medium, small & micro-sized enterprises that seek to have or maintain a global presence at relatively lower costs by way of leveraging online platforms & borrowing elements from both the freelance/gig & knowledge economies.

We estimate that our largest client base (80%) will come from the emerging economies with a significant share (20%) will stem from developed economies.

In the first year after roll out, we anticipate a minimum of 300 clients adding onto the platform & we expect this figure to be maintained annually for the first three years.

The ongoing pandemic has revealed how easily global pipelines & networks can easily be disrupted.
Our model ensures that these disruptions are mitigated & normalcy is sustained during the occurrence of such events especially for organizations that have teams & franchises deployed globally.

The platform enables teams & franchises of global entities to network & work seamlessly irrespective of global disruptions that can be circumvented.

This ensures continuity of both services to clients & communication with fellow employees.

Although we presently do not have direct competitors, alternatives existing in the market include online platforms such as Asana, Slack, Skype, Workplace & more who offer what will be collectively available on our platform as stand alone features.

Our unique advantage will be combining all these offerings on one platform, further adding tailor-made features for medium, small & micro enterprises seeking to go global at the same rates or lower.

Our key differentiator will be the speciality features which will be focused on small, medium & micro enterprises seeking to go global or establish franchises.

Secondly, we be pricing a collection of features at a similar & in some instances lower rate to what currently exist in the market as stand alone features.

From the $100,000.00 expected financing the project; 70% will go towards developing & maintaining it's core features, 20% will go towards alternative features of the platform's services & 10% will go towards developing it's experimental features.

For the returns, we intend to charge a subscription fee of $500.00/year for each subscriber. On even that we meet our initial target of 300 subscriptions in the first year, we anticipate to make a 50% return on the initial investment before taxes & other cost deductions. Our models indicate that our investors will be in a position to earn their initial investment & a further 20-25% after a 3 year period from the time of investment.

Our business model will mirror the now popular subscription model that will see clients subscribe annually for access to the closed platform & its features.

We are presently looking at ways to improve the model, as well as take advantage of the ongoing pandemic by having clients subscribe bi-annually such that we can secure future revenues.

70% of the availed capital will be spent on further developing the core features of the project such as data hosting, coding & more.

20% will be spent on the alternative features of the project, such as integration.

10% will be spent on the experimental features of the project. This includes use of new generation technologies such as AI.

We are willing to cede up to 40% for the requested $100,000.00. Our intention is to return these figure in 3 years at a 20-25% yield.

Our key risks will be low subscriptions than anticipated - this we intend to navigate by aggressive promotion globally.

Business Startegists & Custodians has its own internal incubator program to which project was subjected to for a period of nine months in Kilifi County, Kenya.

Through the incubation program we managed to scale the paltfrom for internal use in four continents; Africa, Asia, Europe & North America & seven different locations; New Jersey, (USA), London (UK) , Vigo (Spain), Saga (Japan), Dubai (UAE), Nairobi & Kilifi (Kenya).

At its peak, what we consider one subscription was used by a total of 25 consultants & freelancers.

The Oven was overwhelmingly the most successful product/service for Business Strategists & Custodian's 2016 Incubator Program.