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Doggies in Town

The only dog app you'll ever need

Spain
Market: Another
Stage of the project: Prototype or product is ready

Date of last change: 17.04.2020
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Idea

Doggies in Town is an app for dog owners to easily find all the best dog friendly places, events, activities, dog services & e-commerce in town and online.

Doggies in Town offers dog friendly businesses a new, easy-to-use, yet intelligent and powerful sales & marketing SaaS platform to effectively target dog owners, based on their location and interests, and in turn, stimulate the growth of local and online businesses.

Current Status

MVP 1 will be ready for launch in May 2020

Market

TAM: 97.8 million households owning 135 million dogs in targeted countries. Spain, England, Colombia, Argentina, Peru, Chili, Panama, Mexico, USA
SAM: 4.433.472 of households (24%) owning 6,3 million dogs in Spain
SOM: 112.842 dog owners in Spain will be using our application by the end of year 1

Based on our findings:
Dog owners
25-55 yrs old
English & Spanish speaking

External research: https://bit.ly/2TYfaYE

Problem or Opportunity

After having interviewed more than 120 dog owners we identified that they:
WANT MORE TIME WITH THEIR DOGS
WANT TO KNOW WHERE TO GO & WHAT TO DO
WANT ONE APP FOR EVERYTHING

After having interviewed more than 100 dog friendly businesses we identified that they need:
INCREASE IN SALES
NEW CUSTOMERS - DOG OWNERS
EASY-TO-USE MARKETING TOOLS
NEED TO MEASURE RESULTS

Solution (product or service)

A beautiful app for dog owners:

DOG-FRIENDLY PLACES
Discover all dog-friendly places in town

ACTIVITIES
Join in- & outdoor activities

SERVICES
Find the best vet, dog-sitter & more

EVENTS
Create, book & attend dog-related events

E-COMMERCE
Buy the best products via our partnerships with dog-related e-commerces

For dog friendly businesses we offer:
CREATE PROFILE, LAUNCH ADS, SELL PRODUCTS, ACTIVATE MACHINE LEARNING, USE DOGGIE DATA

Competitors

Spain: Sr. Perro - https://www.srperro.com
USA: Bring Fido - https://www.bringfido.com

Advantages or differentiators

- UI/UX experience (design, extra features, user flow)
- Event feature where dog owners (and businesses) can attend and/or organize events
- Advertising feature where businesses can advertise/make special offers to dog owners based on their location and interests
- Analytics - for businesses to see results
- Doggie Data, 360 data of dog owners
- Machine learning to increase relevance for dog owners and increase sales for businesses

Finance

- Once we launch the event feature for dog owners, they will be paying a monthly fee of €4,99 for this particular feature
- Businesses will be paying a monthly fee of €29,99 for premium features

Revenue
Year 1 €560K - 124K users & 24K businesses
Year 2 €2.7M - 380K users & 53K businesses
Year 3 €7.2M - 633K users & 89K businesses

Business model

Dog owners
- Basic - FREE
- Search discounts
- Receive discounts
- Leave reviews
- E-commerce

Premium - €4.99 per month
- Create events
- Attend events

Dog friendly businesses
Basic - FREE
- List your company (visible to users in the app)

Premium - €29.99 per month
- Advertising module
- Basic analytics
- Featured on app

Doggie Data - Custom Pricing
- User data
- Dog data
- E-commerce data
- Ad interaction

E-commerce
- Receive commission based payments on each sale made by e-commerce platforms via our app

Money will be spent on

- Marketing
- Technical infrastructure
- Base salaries for team (not for the co-founders)

Offer for investor

10% for $120000

Team or Management

Jessie Akkermans
Owner

Incubation/Acceleration programs accomplishment

Part of the incubation program of Demium - https://demium.com
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
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Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
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Lead investor
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Incubation/Acceleration programs accomplishment
Won the competition and other awards
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