Doggies in Town is an app for dog owners to easily find all the best dog friendly places, events, activities, dog services & e-commerce in town and online.
Doggies in Town offers dog friendly businesses a new, easy-to-use, yet intelligent and powerful sales & marketing SaaS platform to effectively target dog owners, based on their location and interests, and in turn, stimulate the growth of local and online businesses.
Current Status
MVP 1 will be ready for launch in May 2020
Market
TAM: 97.8 million households owning 135 million dogs in targeted countries. Spain, England, Colombia, Argentina, Peru, Chili, Panama, Mexico, USA
SAM: 4.433.472 of households (24%) owning 6,3 million dogs in Spain
SOM: 112.842 dog owners in Spain will be using our application by the end of year 1
Based on our findings:
Dog owners
25-55 yrs old
English & Spanish speaking
External research: https://bit.ly/2TYfaYE
Problem or Opportunity
After having interviewed more than 120 dog owners we identified that they:
WANT MORE TIME WITH THEIR DOGS
WANT TO KNOW WHERE TO GO & WHAT TO DO
WANT ONE APP FOR EVERYTHING
After having interviewed more than 100 dog friendly businesses we identified that they need:
INCREASE IN SALES
NEW CUSTOMERS - DOG OWNERS
EASY-TO-USE MARKETING TOOLS
NEED TO MEASURE RESULTS
Solution (product or service)
A beautiful app for dog owners:
DOG-FRIENDLY PLACES
Discover all dog-friendly places in town
ACTIVITIES
Join in- & outdoor activities
SERVICES
Find the best vet, dog-sitter & more
EVENTS
Create, book & attend dog-related events
E-COMMERCE
Buy the best products via our partnerships with dog-related e-commerces
For dog friendly businesses we offer:
CREATE PROFILE, LAUNCH ADS, SELL PRODUCTS, ACTIVATE MACHINE LEARNING, USE DOGGIE DATA
- UI/UX experience (design, extra features, user flow)
- Event feature where dog owners (and businesses) can attend and/or organize events
- Advertising feature where businesses can advertise/make special offers to dog owners based on their location and interests
- Analytics - for businesses to see results
- Doggie Data, 360 data of dog owners
- Machine learning to increase relevance for dog owners and increase sales for businesses
Finance
- Once we launch the event feature for dog owners, they will be paying a monthly fee of €4,99 for this particular feature
- Businesses will be paying a monthly fee of €29,99 for premium features
Revenue
Year 1 €560K - 124K users & 24K businesses
Year 2 €2.7M - 380K users & 53K businesses
Year 3 €7.2M - 633K users & 89K businesses
