Web based platform to create a personalized story books for kids and making them heroes of the story.
Operating on Georgian market for more then 1 year. Plan to enter on Turkish market in 1.5 months period.
Our target market are parents, mostly moms age 25-40 years old, who are having up to 10 years old kids . Only in Turkey addressable market size is 12 million hearers in Georgia addressable market size is 24 tames less - 500 000. In total (CIS countries, Part of Europe, USA, Turkey) addressable market size is 100 million
Problem or Opportunity
Every parent wants to raise a well developed, independent and a happy child. We have also learned that there is an increasing demand in the world for personalized gifts.
Solution (product or service)
Combining both needs we came up to a solution - a web babes solution where parents can craft a personalized books with their kids in the center of the story. The feeling they receive is is everlasting.
Main Competitor is UK originated company Wonderbly, strongly presented in Europe, but having no presence in Turkey and CIS countries. Almost sold out more ten 4 million books. Having worldwide delivery and translated its books to 12 language.
Advantages or differentiators
Our business model is different from competitor. They print the books in house. We are finding local printing and delivery companies. With our business mode costumers save money (no high delivery cost) and time, as they don't need to wait for more then 3 working days.
All our books are based on core human values, which prepares a child for every new step in his/her life.
Money will be spent on
To make a rapid expansion in former SIC countries and in East part of Europe. Also to make diversification of the current product from personalized books to personalized gifts category.