Photo - Shenia
44996

Shenia

Personalized Books for kids.

Georgia
Market: Education, training
Stage of the project: Operating business

Date of last change: 18.02.2020
Min investment
$  500.000
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Total required
$ 1.000.000
Rating
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Idea

Web based platform to create a personalized story books for kids and making them heroes of the story.

Current Status

Operating on Georgian market for more then 1 year. Plan to enter on Turkish market in 1.5 months period.

Market

Our target market are parents, mostly moms age 25-40 years old, who are having up to 10 years old kids . Only in Turkey addressable market size is 12 million hearers in Georgia addressable market size is 24 tames less - 500 000. In total (CIS countries, Part of Europe, USA, Turkey) addressable market size is 100 million

Problem or Opportunity

Every parent wants to raise a well developed, independent and a happy child. We have also learned that there is an increasing demand in the world for personalized gifts.

Solution (product or service)

Combining both needs we came up to a solution - a web babes solution where parents can craft a personalized books with their kids in the center of the story. The feeling they receive is is everlasting.

Competitors

Main Competitor is UK originated company Wonderbly, strongly presented in Europe, but having no presence in Turkey and CIS countries. Almost sold out more ten 4 million books. Having worldwide delivery and translated its books to 12 language.

Advantages or differentiators

Our business model is different from competitor. They print the books in house. We are finding local printing and delivery companies. With our business mode costumers save money (no high delivery cost) and time, as they don't need to wait for more then 3 working days.

All our books are based on core human values, which prepares a child for every new step in his/her life.

Money will be spent on

To make a rapid expansion in former SIC countries and in East part of Europe. Also to make diversification of the current product from personalized books to personalized gifts category.

Team or Management

Won the competition and other awards

Won contest initiated by Georgian Informational Technological Agency, and were among the 20 startup companies who were awarded 100.000 GEL.

Photos

Photo 1 - Personalized Books for kids.
Photo 2 - Personalized Books for kids.
Photo 3 - Personalized Books for kids.
Photo 4 - Personalized Books for kids.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video