Photo - ELXR
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ELXR

Pioneer of Genetics-Based Fitness Ecosystem in Asia

Singapore
Market: Tourism, sport
Stage of the project: Operating business

Date of last change: 27.01.2020
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Idea

To provide personalised sports community and training recommendation based on genetics, including coach matching.

Current Status

We have already go to market, in Singapore and Japan. Our growth had been 400% YoY since we launch 17 months ago.

Market

Asia, with the possibility of expanding to US.

Problem or Opportunity

ELXR was created to address the gaps in the fitness-lifestyle industry, offering differentiated and innovative customised solutions through harnessing the better use of technology and science with an aim to impact lives to greater good, creating a new lifestyle to live better and stronger together.

Being the pioneer in its offerings, the competitive advantage is in the differentiated ELXR creation for the fitness-lifestyle industry, complementing and supplementing the supply-chain and value-chain to inject robust solutioning and new business to the industry. The fitness industry1 is accelerating with a target addressable market size of USD16.8b revenues in Asia with 22 million members at more than 25,000 clubs today.

Solution (product or service)

ELXR is to inject a new lease of life to the sports industry, offering the world’s first SportsTech co-working app for businesses, inspiring coaches to build and grow their careers, and attracting users to adopt a new lifestyle with ELXR Global Personalised Sports Community.

Launched in August 2018, ELXR is the Pioneer of Genetics-Based Fitness Ecosystem in Asia with many notable firsts. ELXR helps transform people with personalised fitness solutions, combining insights from their current fitness level, genetics potential and fitness goals.

Competitors

In China, KEEP
In India, Cure.FIT
In Japan, FinC

Advantages or differentiators

1. Online-Offline-Onsite-Offsite activation
2. DNA-Based fitness regime as defensible moat
3. First and only Sports Tech company in Asia to have been through 500 Startups Kobe, 500 Startups Global launch in San Francisco, Plug and Play Tokyo (Best International Startup Award), Plug and Play Kyoto (HealthTech)

Finance

For the Sports DNA Kit, LTV of US$280/yr

For the coaches, at US10/month

For our revenue growth, looking at 586k USD by end of 2020, 4.8M by end of 2021.

Business model

A Total Personalized Sports & Fitness Digital Platform (Eco-system), monetising from coaches and Premium User as SaaS.

Money will be spent on

Localisation of app to Japanese language
Further development of app for enhancement
Marketing dollars for digital marketing + SEO

Offer for investor

800k USD at 4M USD Pre-money valuation. 16% dilution

Team or Management

Risks

1. Gym chains not releasing their coaches to be freelancers onboard the ELXR platform
2. Coaches not seeing the need to spend on marketing for their services

Incubation/Acceleration programs accomplishment

500 Startups Kobe - 2018
500 Startups Global Launch (San Francisco) - 2019
Plug and Play Japan - 2019
Plug and Play Kyoto - 2020
StartupBootcamp China Chengdu - 2019

Won the competition and other awards

Plug and Play Japan (InsurTech) - Best International Startup Award

Invention/Patent

Patent - Machine Learning module for prediction of training program (in progress)

Photos

Photo 1 - Pioneer of Genetics-Based Fitness Ecosystem in Asia
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video