ELXR

To provide personalised sports community and training recommendation based on genetics, including coach matching.

We have already go to market, in Singapore and Japan. Our growth had been 400% YoY since we launch 17 months ago.

Asia, with the possibility of expanding to US.

ELXR was created to address the gaps in the fitness-lifestyle industry, offering differentiated and innovative customised solutions through harnessing the better use of technology and science with an aim to impact lives to greater good, creating a new lifestyle to live better and stronger together.

Being the pioneer in its offerings, the competitive advantage is in the differentiated ELXR creation for the fitness-lifestyle industry, complementing and supplementing the supply-chain and value-chain to inject robust solutioning and new business to the industry. The fitness industry1 is accelerating with a target addressable market size of USD16.8b revenues in Asia with 22 million members at more than 25,000 clubs today.

ELXR is to inject a new lease of life to the sports industry, offering the world’s first SportsTech co-working app for businesses, inspiring coaches to build and grow their careers, and attracting users to adopt a new lifestyle with ELXR Global Personalised Sports Community.

Launched in August 2018, ELXR is the Pioneer of Genetics-Based Fitness Ecosystem in Asia with many notable firsts. ELXR helps transform people with personalised fitness solutions, combining insights from their current fitness level, genetics potential and fitness goals.

In China, KEEP
In India, Cure.FIT
In Japan, FinC

1. Online-Offline-Onsite-Offsite activation
2. DNA-Based fitness regime as defensible moat
3. First and only Sports Tech company in Asia to have been through 500 Startups Kobe, 500 Startups Global launch in San Francisco, Plug and Play Tokyo (Best International Startup Award), Plug and Play Kyoto (HealthTech)

For the Sports DNA Kit, LTV of US$280/yr

For the coaches, at US10/month

For our revenue growth, looking at 586k USD by end of 2020, 4.8M by end of 2021.

A Total Personalized Sports & Fitness Digital Platform (Eco-system), monetising from coaches and Premium User as SaaS.

Localisation of app to Japanese language
Further development of app for enhancement
Marketing dollars for digital marketing + SEO

800k USD at 4M USD Pre-money valuation. 16% dilution

1. Gym chains not releasing their coaches to be freelancers onboard the ELXR platform
2. Coaches not seeing the need to spend on marketing for their services

500 Startups Kobe - 2018
500 Startups Global Launch (San Francisco) - 2019
Plug and Play Japan - 2019
Plug and Play Kyoto - 2020
StartupBootcamp China Chengdu - 2019

Plug and Play Japan (InsurTech) - Best International Startup Award

Patent - Machine Learning module for prediction of training program (in progress)