To provide personalised sports community and training recommendation based on genetics, including coach matching.
We have already go to market, in Singapore and Japan. Our growth had been 400% YoY since we launch 17 months ago.
Asia, with the possibility of expanding to US.
Problem or Opportunity
ELXR was created to address the gaps in the fitness-lifestyle industry, offering differentiated and innovative customised solutions through harnessing the better use of technology and science with an aim to impact lives to greater good, creating a new lifestyle to live better and stronger together.
Being the pioneer in its offerings, the competitive advantage is in the differentiated ELXR creation for the fitness-lifestyle industry, complementing and supplementing the supply-chain and value-chain to inject robust solutioning and new business to the industry. The fitness industry1 is accelerating with a target addressable market size of USD16.8b revenues in Asia with 22 million members at more than 25,000 clubs today.
Solution (product or service)
ELXR is to inject a new lease of life to the sports industry, offering the world’s first SportsTech co-working app for businesses, inspiring coaches to build and grow their careers, and attracting users to adopt a new lifestyle with ELXR Global Personalised Sports Community.
Launched in August 2018, ELXR is the Pioneer of Genetics-Based Fitness Ecosystem in Asia with many notable firsts. ELXR helps transform people with personalised fitness solutions, combining insights from their current fitness level, genetics potential and fitness goals.
In China, KEEP In India, Cure.FIT In Japan, FinC
Advantages or differentiators
1. Online-Offline-Onsite-Offsite activation 2. DNA-Based fitness regime as defensible moat 3. First and only Sports Tech company in Asia to have been through 500 Startups Kobe, 500 Startups Global launch in San Francisco, Plug and Play Tokyo (Best International Startup Award), Plug and Play Kyoto (HealthTech)
For the Sports DNA Kit, LTV of US$280/yr
For the coaches, at US10/month
For our revenue growth, looking at 586k USD by end of 2020, 4.8M by end of 2021.
A Total Personalized Sports & Fitness Digital Platform (Eco-system), monetising from coaches and Premium User as SaaS.
Money will be spent on
Localisation of app to Japanese language Further development of app for enhancement Marketing dollars for digital marketing + SEO
Offer for investor
800k USD at 4M USD Pre-money valuation. 16% dilution