Photo - YouFlake
play_arrow
View
42499

YouFlake

DIY muesli (flake-it-yourself)

Germany
Market: Food industry
Stage of the project: Operating business

Date of last change: 12.11.2019
Min investment
$  100.000
Show contacts
Total required
$ 500.000
Rating
equalizer из 1000
help
Calculated and estimated occupancy of the project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:

Idea

Good coffee is brewed with freshly ground coffee. Then why use old cereals to make bad muesli? Freshly flaked cereals are the starting point for the most delicious muesli!

Current Status

Product is already on the market and in the stage of new customer acquisition. Until recently, the focus was B2C, now we focus on B2B markets like hotels, cafés, offices and unpacked grocery stores because we see the largest market potential there.

We have a few pilot customers in each of these branches and are now looking to acquire many more because we got good feedback and know what the preconditions are that our product needs to work and we understand the needs of our potential customers much better.

Problem or Opportunity

The problem is that most of the mueslis on the market are of bad quality. That is because the manufacturers only use processed ingredients instead of using fresh ingredients. It becomes obvious when you think about coffee. When you want to drink good coffee, you expect the coffee beans to be freshly ground because of the freshness factor. The same is true for muesli. In order to eat good muesli you need to start with the raw ingredients and freshly flake them with one of our grain flakers.

Solution (product or service)

There is a need among consumers and businesses like hotels to offer the freshest muesli of the highest quality. We have the right solutions for them: muesli machines (grain flakers) and raw organic muesli.

Competitors

There is no competitor who does exactly what we are doing. However, of course, other organic muesli manufacturers are our competitors in some sense. However, we believe that we have a much stronger USP than any of them because we have a machine around which our products are built. The machine is at the center stage and the mueslis are what you need to use the machine and produce the freshest muesli.

Advantages or differentiators

Our strongest differentiator is that we have the muesli machine at the center of our product lineup. Our muesli is then needed to use the machine.

Business model

B2C and B2B trade goods
subscription model for offices

Money will be spent on

Marketing and sales mainly: equipment, CRM, employees, office

Offer for investor

20% stake for 500k

Team or Management

Website address

5,00
1
2
3
4
5
1 voice
Sign in/Sign up
arrow_back
EN
more_horiz
close
visibility276
star0
Add to favorites
Delete from favorites
share
close
thumb_up0
Like
Unlike
Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address