I have created a high heel that can fold from 3.5 inches to 1.5 inches. It is fashionable, functional, and comfortable. It has been field-tested, and the feedback has been incredible!
Current Status
Manufacturing in Italy
Production samples completed and testing
Pre-selling on website www.alexanderisinhue.com
Contact us at alex@alexanderisinhue.com
Market
We will begin selling direct to consumer through our online e-commerce store. We will then move into licensing deals with established brands, and then with that proof of concept, we will move into big-box retailers. We will be manufacturing our product in Italy and will be handling shipping in-house. We have an online marketing plan to acquire new customers through Google and Facebook ads.
Problem or Opportunity
When women wear high heels, they feel polished and powerful. However, they are uncomfortable and cumbersome to walk in, and a lot of women even carry a second pair of flat shoes in their bags so they can be comfortable.
Solution (product or service)
Our patented technology allows women to switch between a 3.5-inch high heel shoe, in a more comfortable 1.5-inch wedge, without ever having to carry any extra accessories or taking off the shoes.
Competitors
Runway Heels and Pashion Footwear
Advantages or differentiators
U.S Patented
Turn-Key Manufacturing
No extra parts to carry
One-handed operation to switch