smartphone which is cheap (30-40 USD), long lasting (3 years), and minimum function like "Cheap iPhone" for enterprises in emerging countries
Current Status
We are doing PoC with some companies in some countries such as India, Indonesia, Philippines, and Kenya.
Problem or Opportunity
In emerging countries such as India, penetration rate of smartphone is about only 40-50%. There are 3 reasons. At first, people don't know merit of smartphone for their life. Second, people don't have enough money to buy good smartphone like iPhone. Finally, even if smartphone is cheap, people can use smartphone for just 1-1.5 year due to malfunction such as delayed processing and sudden shut down of apps. Companies also cannot distribute smartphone for their employee due to this malfunctions.
Most affected people is blue collar workers like farmers. They want to earn much money for their family. Their income is 100-200 USD per month. Their children need education and their parents need medical service. They don't have credit for bank and don't know how to make any work better.
Solution (product or service)
We provide smartphone which is cheap (30-40 USD), long lasting (3 years), and minimum function like "Cheap iPhone" for enterprises in emerging countries. We partner with local app companies who are developing business support app such as payment, loan collection, EC, and e-learning. There are some companies who want to improve their employee's work by app.
Competitors
Manufacturers such as Samsung, Oppo, and Vivo are making money by selling hardware, so malfunction is profitable for them and low-end models is not easy. Startups don't like hardware business because there are many risk at development, production, and distribution.
Advantages or differentiators
1) Make software light: app store select only light apps and OS update is minimum. 2)Change business model: we will make money by platform, not hardware. 3) Use OSS: we are using Android open source, so android app can work. 4) Sell to Enterprise: this smartphone with apps is useful to improve work.
Finance
750k USD from 11 Angel Investors by 4 stages
Business model
We will make money by number of download at our own app store.
Money will be spent on
Cost of Production of 3k Smartphones
Human resources (3 engineers and 2 sales)
