Beston's business model is the retailing of physical products. Obtaining the benefit of the difference between the production costs (purchase of goods, shipments, etc.) and the final selling price. This current margin is 210%.
In the first few months since its launch, Beston's sales have focused on the sale of physical products to end customers (B2C), on the online channel (its own website) and offline channel (multi-brand stores). In the coming months, we will expand our business model through sales to companies (B2B) and the expansion of channels (third party platforms).
Our current business model goes through an initial phase of market validation with a single product: a heated jacket (differentiated for women and men, 4 colors). After collecting and analysing the results of this phase (collecting sales data, marketing and customer feedback), we begin with the production phase of the following models (heated vests and jackets), applying all the improvements and learning during the first phase.
In parallel (mentioned above), after the great interest that the product has generated in the market, we are in talks for the distribution and sale of the following products with: (i) Fashion and sports retailers (El Corté Inglés, Castellana Golf), (ii) multi-brand shops (1001 atmosphera, pop up chic, etc), (ii) national distribution companies (Rod Artwin), and (iii) Amazon martketplace B2C. At the same time, we have also aroused interest in B2B companies such as (i) Deliveroo, (ii) Amazon marketplace B2B, (iii) Grupo Aramón and (iv) Spanish Army.
In relation to tools to optimize online sales, we have sales through (i) Facebook (during 2019 we will activate the purchase option in Instagram), (ii) Google, (iii) own emailing (subscriber base), (iv) Magazines (Ticbeat, Koax magazine, etc), (v) Instagrammers (Mariafrubies@, mariapombo@, alexandrafederica@, pablocastellano@, among the most outstanding) and (vi) Television (in initial conversations with El Hormiguero).