Gorgonzola is a new player in the restaurant industry with a brand new format. The restaurant is in a comfortable city that has a strong need for additional dining options.
Solely Business plan is prepared.
The local audience is estimated around 1200-1800 persons, not taking into account those who will probably come to us way far from in order to take a slice of our unique style of pizza. If we can handle the volume of the local customers then we will try to keep that cutomer flow, otherwise we will set up extra branches.
Problem or Opportunity
1 The fast growing population in Tashkent needs for extra restaurants. We will offer the high quality food with new customer service approach and superquick serving.
Solution (product or service)
The artisan italian pizza that takes around 2 minuts to cook is going to please any customer coming to dine.
It takes 15-20 minutes to our competitors to serve the pizza. Our competitors are simply not able to serve an italian pizza within 3 minutes as we do.
Advantages or differentiators
There are several restaurants serve non Italian pizza and only one to two restaurants serve Italian one, but not as a primary menu item. These pizza outlets are in some sort of multi menu cafes, which are not conducive to pizza bar atmosphere. So we can easily takeover their pizza lover customers serving with better pizzas.
Pizza: $3.59 average 141% markup
Drinks: $1.07 average 155% markup
Salad and Sides: $1.1 average 277% markup
Snacks and Savory $0.57 average 270% markup
The business model is quite simple and fair enough. We will encourage our employees to work for the company willingly giving them great opportunities and promotions such as premium and some sort of dividend from a business.
Money will be spent on
1 Construction and leasehold expenses
2 Long term assets and one off purchases
3 Fixed cost for the first month
4 Inventory and sales material for the first month
5 Other operational expenses for the first month
Offer for investor
I will offer the 50% of the share of this company as soon as the business gets through a payback period. However the whole profit until the payback takes place will be debited to investor's account.
The risk comes out there where pleople are doing wrong things or wrong people are doing things. So will hire highly skilled professionals that will guarantee the success of the business. The business may not succeed in one occasion only, and it's when the team is built up from non skilled people.