Loan Processing/Underwriting Automation Platform Utilizing AI/ML and APIs/OCR to collect/review data/documents for all parties involved in approving and funding a home loan transaction.
Current Status
• Closed Series A Lead, funds wired as of 3/6.
• Added new Head of Engineering (former Senior VP of Eng for Cloud Virga-Acquired by Stewart Title and Mortgage Cadence-Acquired by Accenture).
• Added new Head of Product (former Senior Product Manager for Ebay/Paypal).
• $3.9mm ARR, 167% TTM Growth, and less than 3% Churn.
Market
There are 650k active Mortgage Loan Originators (MLOs) in the US (+25% supporting staff) and ~10mm transactions processed yearly over the past decade. RealKey will evolve to support other participants in the ecosystem, such as real estate agents, insurance, and title/escrow. RealKey is solving for the most complex loan consumers can obtain. RealKey will expand to support student/auto/personal loans, as well as wealth management/financial planning, and eventually plans to go consumer direct.
Problem or Opportunity
Today, lenders receive unsupported and incomplete applications through Points of Sale or by phone from borrowers. The MLO runs that data through Automated Underwriting Systems to get worthless feedback and request basic documentation (often the same documents twice), resulting in tons of back and forth with underwriting. Their internal systems provide no facilitation on what to gather and when. These gaps lead to drastic reductions in NPS scores.
Solution (product or service)
RealKey brings all professionals and consumers involved in buying a house and getting a mortgage into a single unified portal, so that all documentation and communication are in a single secure place. Documentation and info gathering is automated through integrations like Intuit and Mint to help users buy a house and get a mortgage in less than half the time, while professionals continue utilizing the same internal systems they are familiar with.
Competitors
RealKey fills the gaps of current industry systems: LOS (Ellie Mae, Calyx), POS (Blend, Rocket Mortgage). Digital Validators (FormFree, Promontech), and current manual processes. RealKey is the only platform taking a documents first approach to automate processing and underwriting to get all the right documents upfront through integrations, OCR, and automated rules/algorithms to facilitate documentation collection and review. Making all potential suitors.
Advantages or differentiators
RealKey has a durable advantage. Our CEO's background as the top Mortgage Originator in the US has been built into the logic of the system to help qualify more people through a unique decision tree and streamline interaction with all parties. UI designed by the former TurboTax Design Lead are patented and proven to decrease churn and improve adoption. RealKey is the only company unifying all parties into a centralized and neutral platform. Key endorsements further our advantage.
In Summary:
1st Mover Advantage, Strategic Investors/Endorsements, Network Effect, Improved Efficiency Over Time, Increasing Cost to Switch Over Time, Filling Gaps in Current Products, Unparalleled Domain Knowledge w/ World Class Leadership Team
Finance
RealKey currently charges a monthly fee of $99/Mortgage professional (sales, processing, underwriting, and management). Future features allow for a $35-70/transaction fee to mortgage loan originators. The average MLO closes 36 transactions/year. Tiered pricing entices enterprise clients to add more users, and a discount is provided to powers users. Fees are charged for integrations (Title/Escrow, Insurance, etc.), as well as pay per click for leadgen to these parties. Future evolution includes leadgen for untethered consumers.
3-Year Revenue Forecast:
2019: $1,659,604
2020: $7,692,026
2021: $40,012,019
Business model
RealKey currently charges a monthly fee of $99/Mortgage professional (sales, processing, underwriting, and management). Future features allow for a $35-70/transaction fee to mortgage loan originators. The average MLO closes 36 transactions/year. Tiered pricing entices enterprise clients to add more users, and a discount is provided to powers users. Fees are charged for integrations (Title/Escrow, Insurance, etc.), as well as pay per click for leadgen to these parties. Future evolution includes leadgen for untethered consumers.
Money will be spent on
Development/Design - 40%
Marketing/Business Development - 35%
Legal/Operations - 15%
Offer for investor
$25k min. Investment
Convertible Note: $7mm Pre-Money, 3% Interest, 20% Discount, 2 Year Term
or SAFE Note: $7mm Cap
Investors Preference
Maintaining company culture, losing focus or improper prioritization of resources for features our clients don't want, external or internal hacks (security), or lack of capital.