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Repair of household appliances

Russia, Moscow region
Market: Appliances, Services
Stage of the project: Prototype or product is ready

Date of last change: 15.03.2018
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Idea

At the moment, the company employs 5 masters for the repair of washing machines. Now we plan to gradually increase the number of services to 12, appear on the Internet, make the business digital and outrun competitors. A year later, we plan to open a company in the city for up to 300,000 people by franchise. Profitability of the project is 25.6%.
The operating company since May 2017. The average monthly income is 2000$
Target - for 3 years to become a leading player in the market, to increase annual revenue to 900 000 dollars.

Current Status

The operating company since May 2017.The average monthly income is 120,000 rubles. At the moment, the company employs 5 masters for the repair of washing machines. Now we plan to gradually increase the number of services to 12, appear on the Internet, make the business digital and outrun competitors. A year later, we plan to open a company in the city for up to 300,000 people by franchise. Profitability of the project is 25.6%.

Market

- According to BusinesStat in Russia now 30 million washing machines, 46 million refrigerators. - Average check - 67 dollars
- In 2021 we intend to make 1 billion rubles. sales per year

Problem or Opportunity

Problems encountered by customers:
• It is difficult to find quality services at an adequate price
• Unclear price when ordering
• High prices
• Weak service
• Substandard parts
• Do not take into account the individual wishes of customers
• Spend all day waiting for the master and repair
• The lack of good specialists in small towns
• Absence of actual warranty

Solution (product or service)

✓ Convenient site
✓ Using social networks
✓ Quick repair
✓ Public contract
✓ Using up to 10 sources of sales channels ✓ Honest warranty
✓ Competent loyalty system
✓ Fair and open price
✓ Quality spare parts
✓ Individual service

Competitors

Small companies / Private
• management is not specialists
• Do not know how to sell online
• no experience in internet marketing
• only 1 sales channel

Major companies / Market leaders
• Sell only through 2-3 sales channels
• Bad loyalty system
• Do not use social networks
• Few work on LTV

Advantages or differentiators

Our Competitive Advantages:
✓ Convenient site
✓ Using social networks
✓ Quick repair
✓ Public contract
✓ Using up to 10 sources of sales channels ✓ Honest warranty
✓ Competent loyalty system
✓ Fair and open price
✓ Quality spare parts
✓ Individual service

Finance

Financial model -

Profitability of the investor for 1.5 years 88245 dollars
Term of return of investments - 19 month.

Money will be spent on

1.Wage fund
2.Recruitment of a team of professionals and training
3.Working out of the brand concept, positioning in the market, corporate identity 4.Marketing budgets
5.Project Reserve Fund
6.Premises for rent

Offer for investor

Investments 30500 dollars. Profitability of the investor for 1.5 years 88245 dollars. Company's share 20%. Term of return of investments - 19 month.

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Photo 1 - Repair of household appliances
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Idea
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