Reahia is a multi vendor marketplace wirh a global reach.
Current Status
MVP Prototype completed and ready for launch.
Problem or Opportunity
Reahia is creating opportunity for quality local products to gain access to global market distribution.
Solution (product or service)
Reahia will give local products the opportunity to compete with global brands side by side with equal space and visibility on the platform as one of the largest distribution network for SMEs in Africa.
Competitors
Our major competition is Jumia an online store founded in 2012. Jumia have received huge investments with 30% of the market while Konga marketplace founded the same 2012 has also received lots of millions of investment dollars and is holding 20% presently as the second most
used ecommerces site.
Advantages or differentiators
We have developed most efficient distribution network to resolve delivery time delay which is the biggest challenge facing our competition.
Finance
We will charge a flat rate of 5% on lightweight items sold on the marketplace which will constitute the bulk of sales on the site and a little above 5% for bulky items. Its estimated that our product will make sales of of to $100 million USD in the next five years.
Business model
Reahia business model is an online Marketplace combined with social shopping. This is a peer to peer model where users will be able to interact with buy and sell products. The model is a fusion of the social networking sites and e-commerce.
Money will be spent on
The money will be spent on research and development, staff training and salaries. Order fulfilment Logistics , equipment and marketing.
Ecommerces has been proven by the forebears to be a successful business model but the greatest challenge faceing the sector is the inability for the business to attract investment to bankroll the scaling of the business from its startup stage