At present, there is no halal shopping mall in Nigeria. Although, people are yearning for it. Therefore, we introduced Just Halal, the first halal shopping platform in Nigeria
We have launched a public beta version of the online shopping mall.
Our target market is the Muslims in Nigeria. These set of people represent the majority because Muslims represent over 50% of Nigeria's population. That is, our target market has a population of about 80 million
Problem or Opportunity
We have discovered that quite a number of Nigerians are halal conscious, and a large percentage of them have become an involuntary vegetarian, due to lack of access to halal products.
Also, Nigerian-made products are not valued and this is affecting entrepreneurship in Nigeria. Artisans need a platform to promote their skill and establish their brand.
Solution (product or service)
If a halal shopping mall is created, thousands of people will be able to shop freely without getting worried about whether it is halal or not. Being an online shopping mall will make it easier for people to shop.
Creating an opportunity for entrepreneurs in Nigeria will help improve the economy by generating sales for a lot of people and promoting their brand.
Our main competitors are Jumia,Konga and other online shopping platforms in Nigeria.
Advantages or differentiators
The early movers are scaling well in revenues. They will be our primary competition (in luring customers to our site).
However, there is a restriction to what their customers can get on their site. This is because they do not focus on halal items.
We will win because we will provide our customers with halal items. Therefore, luring customers to our site where they can get all they need with a guarantee that it is halal.
We plan to have our product which we will get profit from in the first year. We will also allow merchants to sell on the site which will attract a percentage commission. However, it will be free for the first year. Just to get a low price and draw traffic to the site. Therefore, there will be little revenue in the first year from our product and adverts on the site. The large profit making begins in the second year.
We will allow sellers to make uploads on the site, sell their products and take a commission from it.
Money will be spent on
We need investment to run get a office, for marketing, to pay employees etc.
Offer for investor
An investor gets a 10% equity on our halal online shopping platform