Addicted 2 detail

Add one fully-equipped mobile unit and boost local marketing

• Growing Client Base: Successfully completed numerous mobile detailing jobs with strong customer retention and referrals.
• Positive Feedback: Consistently receiving excellent reviews and repeat bookings, validating service quality and demand.
• Lean Operations: Built a low-overhead, high-margin model that’s already proving profitable on a small scale.
• Brand Recognition: Gaining local attention through targeted social media ads, local SEO, and customer referrals.
• Efficient Booking System: Streamlined online booking and customer follow-up via phone, text, and scheduling tools.
• Poised for Expansion: Business model, pricing, and workflow are tested—ready to add another vehicle and technician to increase reach and revenue.

• Individual Vehicle Owners: Busy professionals, families, and car enthusiasts seeking convenient, high-quality detailing.
• Luxury & Exotic Car Owners: Customers demanding premium care and specialized services.
• Rideshare & Delivery Drivers: Frequent vehicle users needing regular upkeep to maintain appearance and hygiene.
• Small Business Fleets: Local companies with multiple vehicles looking for reliable and time-saving maintenance solutions.

Market Overview:
The mobile car detailing market is growing rapidly, driven by increasing demand for on-demand, time-saving services. Urban and suburban areas with high vehicle ownership provide a large addressable market. Rising awareness about eco-friendly products also expands opportunities.

Problem:
Busy car owners often lack the time or convenience to visit traditional car washes or detailing shops. Long wait times, limited hours, and location-based service models create friction for today’s on-demand lifestyle.

Opportunity:
The rising demand for convenient, time-saving, mobile services presents a major opportunity. By delivering professional car detailing directly to customers’ homes or offices, we eliminate hassle and capture a growing market of individuals and businesses who value their time and vehicle appearance.

• Traditional Car Washes and Detail Shops:
Fixed-location services that require customers to travel and wait, often with limited convenience and flexibility.
• Other Mobile Detailing Services:
Local or regional mobile providers offering similar convenience, but often lacking consistent quality, eco-friendly options, or tech-enabled booking systems.
• DIY Solutions:
Consumers attempting self-cleaning with home supplies, which can be time-consuming and less effective.
• Automated Car Washes:
Quick but often less thorough and may not address interior detailing needs.

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Our Competitive Advantage
• Fully mobile and on-demand with flexible scheduling.
• Use of eco-friendly products and water-saving methods.
• Seamless digital booking platform enhancing customer experience.
• Focus on quality, professionalism, and customer service that builds loyalty.

Advantages and Differentiators
• 100% Mobile Convenience: We bring premium car detailing directly to customers’ doorsteps, saving their time and effort.
• Eco-Friendly Practices: Use of biodegradable cleaning products and water-efficient techniques to minimize environmental impact.
• Advanced Digital Booking: Easy-to-use app and website for hassle-free scheduling, payments, and service tracking.
• Highly Skilled Technicians: Trained professionals delivering consistent, high-quality results.
• Flexible Service Packages: From quick washes to full-service detailing and specialty treatments tailored to customer needs.
• Customer-Centric Approach: Personalized service, transparent pricing, and responsive customer support build strong loyalty.
• Scalable Model: Designed for efficient expansion with a replicable process and strong brand identity.

• One-Time Detailing Services: Interior and exterior cleaning, waxing, polishing, and special treatments.
• Subscription Plans: Monthly or quarterly maintenance packages offering discounted rates and priority booking.
• Fleet Contracts: Regular detailing services for small business vehicle fleets and rideshare drivers.
• Add-On Services: Extras like headlight restoration, engine cleaning, odor removal, and ceramic coatings.

Cost Structure
• Fixed Costs:
• Vehicle purchase/lease and outfitting
• Equipment and supplies (cleaning agents, tools, water tanks)
• Insurance and permits
• Variable Costs:
• Labor wages for technicians
• Fuel and travel expenses
• Marketing and customer acquisition
• Maintenance and replenishment of supplies

12 months

50

We operate a service-based, on-demand mobile detailing business that generates revenue through one-time services, subscription plans, and fleet contracts. Our model prioritizes convenience, quality, and eco-friendly practices to build customer loyalty and maximize lifetime value.

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Channels
• Digital Booking Platform: Website and mobile app for easy scheduling and payment.
• Social Media Marketing: Targeted ads and community engagement on platforms like Instagram and Facebook.
• Local SEO & Google My Business: To capture nearby customers searching for detailing services.
• Referral Program: Incentivizing satisfied customers to bring new clients.
• Fleet Partnerships: Direct outreach and contracts with businesses and rideshare drivers.

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Key Metrics
• Customer Acquisition Cost (CAC): Cost to acquire each new customer via marketing and referrals.
• Customer Lifetime Value (CLTV): Total revenue expected from an average customer over time.
• Repeat Purchase Rate: Percentage of customers booking more than once.
• Average Revenue Per Booking: Typical amount earned per detailing service.
• Utilization Rate: Percentage of technician time spent actively servicing customers.
• Gross Margin: Revenue minus variable costs per service.

Investing in our mobile detailing business now enables us to rapidly scale operations, capture unmet local demand, and build a strong brand presence before competitors. With proven service quality and an efficient mobile model, this is the optimal time to expand and maximize ROI.

Risks
• Market Competition: Increasing number of local mobile detailing providers and traditional car washes could pressure pricing and market share.
• Operational Challenges: Dependence on reliable vehicle and equipment; breakdowns or delays can impact service quality and customer satisfaction.
• Customer Acquisition Costs: Marketing expenses may rise as competition grows, affecting profitability.
• Seasonality: Weather conditions and seasonal demand fluctuations could cause inconsistent revenue streams.
• Regulatory Compliance: Potential changes in environmental regulations regarding water usage and chemical products could require operational adjustments.
• Labor Dependence: Quality depends heavily on trained technicians; turnover or skill gaps could affect service consistency.
• Economic Downturn: Reduced discretionary spending could lower demand for premium car detailing services.

Incubation/Acceleration Programs Accomplishment
• Successfully completed the [Program Name] incubation/acceleration program, gaining valuable mentorship, business strategy refinement, and industry connections.
• Improved operational efficiency and marketing approach through tailored workshops and expert guidance.
• Accessed funding opportunities and investor networks, accelerating early-stage growth.
• Developed a scalable business model and refined our digital booking platform with program support.
• Built strategic partnerships and enhanced brand credibility through association with a respected accelerator.