Photo - My sport everywhere
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My sport everywhere

Blu ocean staretgy for new family sport center concept

Italy
Market: Tourism, sport, Other
Stage of the project: Prototype or product is ready

Date of last change: 13.03.2024
Min amount of loan
$  250.000
Estimated yield
20 % a year
Go to the owner's profile
1
Total required
$ 800.000
Rating
equalizer from 1000
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- is looking for investment
 

Idea

In heart of Milan, new concept of sport center, we work with kids from 2 years old to adults, 4 concept together under one roof to give full serves to family, Paris San German academy, Gymnasium, topstitching and Beaty, creo and meditation in heart of Milan

Current Status

We have location signed, team and marketing preparation ready, project for construction ready, constructor signed.

Market

Italy, Milan. (plan to go to Rome, Lugano and Zurich)
Customer segment form 2 years old to no limits, our trainers developing individuals program even for the people with cancer for recovery 1 to 1 classes.

Problem or Opportunity

In Milan there no place where family can pass time together, sport center is only for adults or for kids, and there no places where mother can relax and the kid in the same time have some extra activities. we provide opportunity for all family and not only take care of there body and mind in new way.

Competitors

Vergin sport, but they have no kids and beauty all in.

Advantages or differentiators

center position, and persona approach to each client, and option of taking care of the kids and giving option to choose between sport, beauty and relax in the same time taking care oy your kid.

Finance

Cost euro cost adult euro3 cost kids euro2 line of incomme euro Info Studio
Fix cost total for all space Fix cost total space adult Fix cost zona kids averege order value for beauty 40,00 Working hours of studio/beauty from 7 to 21 14
rent per year ( DEPOSIT OF 12 months AND PLAN FOR 12 months AS RESERVE) 320.000,00 € rent per year 205.714,29 € rent per year 120mt + 30% bathrooms 114.285,71 € average capasity BEAUTY 50,00% Working places for beauty 9
Renovation 260.000,00 € Renovation 165.904,76 € Renovation 94.095,24 € avrege order value day BEAUTY 2.520,00 Capasity of the adult studio 30
extra cost (water, securyry, heat and airconditioning) 20.000,00 € extra cost (water, securyry, heat and airconditioning) 12.857,14 € extra cost (water, securyry, heat and airconditioning) 7.142,86 € averege order value beauty month 75.600,00 Working hours 14
one down payment intermedia -15% from year 23.400,00 € one down payment intermedia -15% from year 15.042,86 € one down payment intermedia -15% from year 8.357,14 € averege order value studio 10,00 Capasity of the kids studio 30
total for first year 623.400,00 € total for first year adult 399.519,05 € total for first year kids 223.880,95 € average capacity 50,00% Working hours 10
Variable for all unit Variable Adult Variable Kids averege order value studio by day 2.100,00 single entrance for kids 12
Electricity year 36.000,00 € Electricity 25.714,29 € 10.285,71 € averege order value month 63.000,00
Beauty salary 10 x year 260.000,00 € PSG 25.000,00 € Totals EXTRA INCOME
Trainer salary 8 people x year 260.000,00 € Kimono 17.000,00 € Daily income 4.620,00 € Personal training kids /adults x hour 60
Administraiter 2 people + accounting 100.000,00 € Administraiter 2 people + accounting 71.428,57 € Administraiter 2 people + accounting 28.571,43 € Month income 138.600,00 € Rent a space for extra activities x 1 zone x hour 120
extra cost (papers, watre, coffee,towels, cosmetic and etc) 24.000,00 € extra cost (papers, watre, coffee,towels, cosmetic and etc) 17.142,86 € 6.857,14 € Year 1.663.200,00 €
total for first year 160.000,00 € total for first year adult 634.285,71 € 87.714,29 €
total cost for first year 1.505.400,00 €
Line of incomme Kids euro
Total income 2.113.200,00 € averege order value for kids 12,00
Reveniu before taxes 607.800,00 € average capasity 50,00%
Incomme after taxes -48% 316.056,00 € avrege order value x day 1.800,00
payment for the share holders of 45% after first year 142.225,20 € averege order value KIDS x month 37.500,00
Year 450.000,00 €

Loan terms

12 months

Interest rate, %

20

Business model

Subscription business model. This model allows the customer to get services by paying a fixed amount every month or year

Vertichal irerchny

Integration with the Franchise model with PSG, Gymnasium and Topstretching

Solution (product or service)

Top trainers and beauty workers will take care of you and your kids, our team if multi languages, so we can take care of you and your kids, if you life in Milan or traveling, our location is 15 min walking from Duomo.

Risks

Slow in opening, this idea is Blu ocean strategy, so in case it should be open fast and developing fast in order not to give anther company to copy.

Incubation/Acceleration programs accomplishment

No

Won the competition and other awards

No

Photos

Photo 1 - Blu ocean staretgy for new family sport center concept
Photo 2 - Blu ocean staretgy for new family sport center concept
Photo 3 - Blu ocean staretgy for new family sport center concept
Photo 4 - Blu ocean staretgy for new family sport center concept
Photo 5 - Blu ocean staretgy for new family sport center concept
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Idea
Current Status
Market
Problem or Opportunity
Competitors
Advantages or differentiators
Finance
Financed earlier, $
Loan terms
Interest rate, %
Type of pledge
Pledge and assets
Business model
Solution (product or service)
Team or Management
Lead creditor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation