we aim to buy live animals, fatten if need be to meet desired weight, then slaughter and package heartily for sales as in Nigeria, alas Kaduna State, site of the proposed abattoir, a standard facility for such remains far fetched.
Haven been engaging in chicken and cow meat on a small scale, we intend to establish this abattoir to process the products line to include processed and well packaged cow and chicken meat products. These are the staple in our target market. After procuring land in an area free of noise with a water source already established and in a conducive environment with low population density as well as an iron container to be modified to suit an abattoir. And the market would be generally receptive of what we have on offer because our in-house veterinary doctor fattens the animals should the case arise to meet desired weight before slaughtering, so with bigger size and healthier processing we can create a niche.
Our initial targeted market are low, middle and high income earners as well as elderly people and meat whole-sellers. According to the data of the Nigerian population commission of 2006, it shows that Nigeria has a fast growing young population of between 60-70% of the total population. So we estimated at 30% the economically viable members of this populace which is about 6.5million so 30% of that is 1,950,000. Hence based on our production capacity and distribution network we can assuredly target 20% of this viable market. On an average a kilogram of our processed meat sells for $3 Hence our total addressable market (TAM) is $1,170,000. and typically our costs take a 30% chunk of revenues. (Note; we are using only Kaduna state of Nigeria, our base as a case study.)
Problem or Opportunity
In Nigeria, we normally say "disease no dey kill African man" i.e. disease doesn't kill an African, whereas diarrheal disease alone is a leading cause of death in the continent and Nigeria, according to data from the Centers for disease control and Prevention(CDC). In a state like Kaduna The third largest in Nigeria with a population of 6.5million people as at 2006, there is no standard abattoir yet that meets basic health standards with the attendant diseases risks because unhealthily processed meat products is a veritable source of disease transmission, such as cholera, typhoid and diarrhea. Especially in this period of the global pandemic of Covid-19, healthy meat processing and packaging becomes vitally important.
Serial No. Name Strength Weakness
1. Kada meat stores, Barnawa, Kaduna Familiarity with the customers Lack of variety
2. Barnawa Market Abattoir Customers are conversant with them. Lack of variety.
3. Narayi Meat Market Competitive price. Bad customer relationship
4. Dala Farms(Gbaitatu, kamazou) Variety of product Inflexible delivery and supply pattern
5. Masha animal farms(kamazou) Easily accessible Inability to meet customers’ requirement in terms of size, packaging, pricing and time. Inflexible delivery and supply pattern
Advantages or differentiators
Our secret sauce of quality processing and packaging and we provide a holistic product that meets health needs in an eco-friendly way making use of natural grass and soya-bean in our animal fattening procedures. Our in–house and qualified veterinary doctor formulates the feed. We satisfy our customers by giving them a meat product that is healthily processed and packaged for optimum enjoyment using inert gasses such as nitrogen gas as a preservative. Whilst striving to meet all regulatory requirements. Like that of NAFDAC(National Agency for food and drug, administration and control)And we customize healthy protein extracts and white meat from chicken for those customers who are prone to risks of high Cholesterol and cancer like elderly people.
By selling our products. We receive payment mainly in cash after the processed and packaged meat products are supplied,(including processed and packaged cow and chicken meat products) however bank transfers could occur with our major dealers(i.e. resellers). Also selling hoofs, skins and dung of the animals as manure. As well as through consultancy services on animal fattening and care.
Our operations cost is the most important cost factor in our processing(i.e. buying the live animals and fattening naturally to meet desired weight, slaughtering and packaging). Salaries, cost of sales and maintenance costs(especially fuel costs, cold room, and power) as well are taken into consideration importantly in relation to our revenue. Our costs take a 30% chunk.
Interest rate, %
Type of pledge
Pledge and assets
plots of land.
Solution (product or service)
Our aim is to healthily process and package meat products. The procurement of a standard abattoir cannot be overstated. With an increasingly enlightened populace and working based on minimum health requirements for establishing an abattoir set by the ministry of health, with advisory support from the veterinary council of Nigeria and an in-house veterinary doctor to properly and healthily process and package the most staple meat products for consumption. (including cows, and chicken meat products for a start and others like goat and turkey as we expand)We are also favorably disposed to creating an app known as “nama" (meaning meat in the local Hausa parlance), so our customers could just be a click away from getting their favorite meat parts and products. So basically, we shall buy the raw materials(live animals) and fatten if the need arises to meet the desired weight, then slaughter and package healthily for sales.
1) Basic infrastructure problems like power supply and bad roads.
2)Breakout of diseases
5) Increase Human population density and activities.
Incubation/Acceleration programs accomplishment
A graduate in the online course on entrepreneurship from the Boccorni University, Milan, Italy sponsored by Adansonia Research project in 2017, A diploma holder in Innovation and entrepreneurial finance from the kaduna business school, Nigeria. SMEDAN Business Plan Preparation and implementation programme, Whitefield, Coca-Cola Foundation Entrepreneurship and Employability training, And as well a member of the Small and Medium Scales Enterprises of Nigeria (SMEDAN) with continuous engagement trainings in management, marketing and product development