Vroom ShowRoom

Selling luxury copies, quality 1:1 Luxury Brands

A business plan has been developed. Suppliers found. Found a room. Employees found. Selected product range. Design done. Invented unique chips

Men and women, mostly aged 16-35, who want to look expensive, rich and fashionable. The indigenous people of the city, as well as numerous wealthy tourists who come for shopping as well. Basically - the middle class, with an income of $ 500-2500 per month, who understand fashion. The market of things will always be relevant, because people will not go naked, and things wear out, tear and become obsolete, therefore it is constantly necessary to buy new ones, preferably fashionable and unique, which we will offer, moreover, at a low price.
Russians. Many Russians come to Tbilisi, because of the sanctions they do not have many of these brands, but they want them, they are used to them, we will be able to fully satisfy their needs, especially with our prices

Our client will be able to buy copies of luxury brands, which are difficult to distinguish from the original, at a low price. The product will be unique and the client will want to purchase the product in our store, because in another place he simply will not find such quality for such a price. Low competition. Possibility of ordering things. Rental of things

There are no direct competitors. Low-quality, cheap fakes on the market, or mass market like Zara and H&M. There are no analogues, even for a price higher than we plan.

The main difference is quality and price. In Georgia, there are no things of 1:1 quality, and even more so at our prices. We work directly with factories in China that make such copies. There is also a range of unique features that are currently lacking for people in Georgia that are not here

In the purchase of one item, including delivery - ~ 60$
Selling this thing with us - $ 150-180
Original same item - $680

12 months

12

Offline showroom in a popular, walkable place in Tbilisi. Instagram + Facebook store in Georgia and around the world. Targeted advertising, advertising on the radio, big boards, good, passable place

Things that have a quality of 1: 1, which are very difficult to distinguish from the original. Many people sell such things under the guise of the original on EBay and Grailed (a site specializing in the sale of original things with complex moderation) and they sell quite successfully, so it's very hard to tell the difference and things are really 1: 1 quality. Due to the fact that we will not sell the thing under the guise of the original, but will directly say that this is a 1: 1 replica, the price will be significantly lower than the original, which will undoubtedly attract people who do not want to overpay for the brand, who can't afford the original

Wrong selection of assortment (this moment is very unlikely, since I have 2 years of experience in this field, I perfectly understand and feel what people need, what is relevant now and what will be relevant in the next season, I know how to analyze the market)
Irrelevance of fashion (a sharp change in fashion, due to which our products will become irrelevant, but again due to low cost, I am convinced that we can sell them at 0 or a small plus for sure)

Own online clothing store in Ukraine, successfully developing for two years and closed only because of the outbreak of war in my country. At the same time, he worked as a lead sales manager in a call center and then as a customer service manager in a bike shop. Extensive experience in sales and running clothing stores

There were no competitions in this area in Ukraine