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Vroom ShowRoom

Opening an offline clothing store in Georgia

Georgia
Market: Trade
Stage of the project: Prototype or product is ready

Date of last change: 27.08.2022
Min amount of loan
$  2.500
Estimated yield
12 % a year
Show contacts
0
Total required
$ 5.000
Rating
equalizer from 1000
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- is looking for investment
 

Idea

Selling luxury copies, quality 1:1 Luxury Brands

Current Status

A business plan has been developed. Suppliers found. Found a room. Employees found. Selected product range. Design done. Invented unique chips

Market

Men and women, mostly aged 16-35, who want to look expensive, rich and fashionable. The indigenous people of the city, as well as numerous wealthy tourists who come for shopping as well. Basically - the middle class, with an income of $ 500-2500 per month, who understand fashion. The market of things will always be relevant, because people will not go naked, and things wear out, tear and become obsolete, therefore it is constantly necessary to buy new ones, preferably fashionable and unique, which we will offer, moreover, at a low price.
Russians. Many Russians come to Tbilisi, because of the sanctions they do not have many of these brands, but they want them, they are used to them, we will be able to fully satisfy their needs, especially with our prices

Problem or Opportunity

Our client will be able to buy copies of luxury brands, which are difficult to distinguish from the original, at a low price. The product will be unique and the client will want to purchase the product in our store, because in another place he simply will not find such quality for such a price. Low competition. Possibility of ordering things. Rental of things

Competitors

There are no direct competitors. Low-quality, cheap fakes on the market, or mass market like Zara and H&M. There are no analogues, even for a price higher than we plan.

Advantages or differentiators

The main difference is quality and price. In Georgia, there are no things of 1:1 quality, and even more so at our prices. We work directly with factories in China that make such copies. There is also a range of unique features that are currently lacking for people in Georgia that are not here

Finance

In the purchase of one item, including delivery - ~ 60$
Selling this thing with us - $ 150-180
Original same item - $680

Loan terms

12 months

Interest rate, %

12

Business model

Offline showroom in a popular, walkable place in Tbilisi. Instagram + Facebook store in Georgia and around the world. Targeted advertising, advertising on the radio, big boards, good, passable place

Solution (product or service)

Things that have a quality of 1: 1, which are very difficult to distinguish from the original. Many people sell such things under the guise of the original on EBay and Grailed (a site specializing in the sale of original things with complex moderation) and they sell quite successfully, so it's very hard to tell the difference and things are really 1: 1 quality. Due to the fact that we will not sell the thing under the guise of the original, but will directly say that this is a 1: 1 replica, the price will be significantly lower than the original, which will undoubtedly attract people who do not want to overpay for the brand, who can't afford the original

Risks

Wrong selection of assortment (this moment is very unlikely, since I have 2 years of experience in this field, I perfectly understand and feel what people need, what is relevant now and what will be relevant in the next season, I know how to analyze the market)
Irrelevance of fashion (a sharp change in fashion, due to which our products will become irrelevant, but again due to low cost, I am convinced that we can sell them at 0 or a small plus for sure)

Incubation/Acceleration programs accomplishment

Own online clothing store in Ukraine, successfully developing for two years and closed only because of the outbreak of war in my country. At the same time, he worked as a lead sales manager in a call center and then as a customer service manager in a bike shop. Extensive experience in sales and running clothing stores

Won the competition and other awards

There were no competitions in this area in Ukraine

Photos

Photo 1 - Opening an offline clothing store in Georgia
Photo 2 - Opening an offline clothing store in Georgia
Photo 3 - Opening an offline clothing store in Georgia
Photo 4 - Opening an offline clothing store in Georgia
Photo 5 - Opening an offline clothing store in Georgia

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Competitors
Advantages or differentiators
Finance
Financed earlier, $
Loan terms
Interest rate, %
Type of pledge
Pledge and assets
Business model
Solution (product or service)
Team or Management
Lead creditor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video