WePrana is on a mission to revolutionize the health and wellness industry by providing premium, genuinely natural and high-quality products that empower individuals to take control of their health and well-being. Our vision is to be the go-to Brand for savvy biohackers and health-conscious consumers, offering them the tools and guidance they need for a healthier and more fulfilling life.
Currently, we are at the pre-seed stage.
The global health and wellness market, valued at $4.5 trillion in 2021, is projected to reach $6 trillion by 2026. Our target customers are the premium segment of those who value their health, and seeking products that align with their lifestyle and beliefs.
With a focus on quality and authenticity, we anticipate capturing a significant market share and sustaining a healthy profit margin of $600,000 in the first year.
Problem or Opportunity
Fake and unhealthy products plague today's food and supplements market, leaving consumers searching for a real nourishing solutions. There is a growing need among health-conscious individuals for trustworthy and natural health products.
Our target customers are the premium segment of those who value their health, and seeking products that align with their lifestyle and beliefs.
Our competitors include established brands like Gaia Herbs, Oregon’s Wild Harvest, Huel, The Synergy Company, etc. However, WePrana’s value proposition lies in our commitment to authenticity and quality. We stand out by offering products that are genuinely natural, effective and uniquely formulated.
Advantages or differentiators
WePrana creates a niche of its own.
Our deep understanding of the market and customer preferences gives us a competitive advantage in developing a wide range of uniquely formulated edibles and supplements, that are enriched with the most powerful superfoods, adaptogens, nootropics and medicinal herbs.
1. Digital empowerment: WePrana offers a digital dimension to wellness. Our books, digital guides, how-to charts and content, rooted in biohacking and nutrition, are designed to elevate health-conscious living. Easily accessible via our website and e-commerce platforms, these downloadable digital offerings provide knowledge and inspiration, building a strong community.
2. Product sales: Weprana's physical health and wellness products are the foundation of our revenue. These products, trusted for their unmatched quality and authenticity, are readily accessible through user-friendly platforms like Shopify and Amazon. We're where health-conscious consumers turn for genuine solutions.
3. Subscription wellness: we understand that wellness is a lifelong journey. Our subscription-based models cater to those seeking consistent access to our products and exclusive content. It's a steady stream of well-being, delivered to your doorstep or phone, tablet, or notebook screen.
4. Strategic partnerships: we believe in the power of collaboration. By forging partnerships with health and wellness professionals, influencers, biohackers, and like-minded brands, we expand our reach and enrich our offerings. Together, we amplify the message of vibrant living.
Interest rate, %
e-commerce, subscription, consulting
Solution (product or service)
Weprana addresses this need by providing a comprehensive ecosystem of digital guides and physical products that are genuinely natural and high-quality. Our founder, Sasha Kravchenko, brings expertise in nutriciology to ensure product excellence. We empower our customers to achieve better health, high energy levels, improved sleep, focus, and more free time for a fulfilling life.