According to the data of Tourism Development Committee there is no analogue of our Project in Tajikistan, however, several companies (about 10) providing separate services in the field of extreme tourism.
Our main competitive advantage is that: we provide a range of travel services, starting from theory (instruction, training) and to practice - achieving results; our services have a wide selection, both in a complex and separately; our products are low priced - we provide them, taking into account our own capabilities (hotel, training center), including technical resources (vehicles, equipment, etc.); we are applying the principle of manufacturability of products - online booking, online payment, tours on credit, etc. These products / services are not provided by our competitors.
The following relatively strong competitors may be considered in the market (however, with limited types of products):
А) PAMIR PEAKS
This company has been on the market for more than 15 years; provides tours mainly in alpinism and trekking. The company is famous with its brand - has clients from around the world. In yearly base, the company sells 60-70 products with a turnover of about $ 300,000.
Point is that the alpinism is a seasonal business; therefore, its need to have good potential to attract more customers during the season. Pamir is famous for its brand “Roof of the World” with a height of up to 7500 meters from sea level – this is the highest peak in Europe and the CIS.
That is mean the main problem of the company is a weak technical and personnel potential of company; the classical method of monetization and the limitations on one type of tourism.
B) PAMIR CENTRAL ASIA
Company has a good Brand, recognized among customers. As the logotype of company implies, the company supposed to provide hunting tours, but the company was practically not engaged in hunting; the main tours are trekking, hiking and excursions into Pamir region in connection of the countries such Uzbekistan, Kirgizia, and Kazakhstan. The annual turnover of company is about $ 200,000 in sales. This amount would be sold in just 20 products (trophy).
In Tajikistan, as well as in the world, a Marco Polo sheep is known as argali, arkhar; it is considered the largest representative of the mountain wild sheep family. Every year, the Government allocates more than 90 quotas for hunting this type of sheep. The cost of one trophy is more than $ 30,000.
Based on this, it can be concluded that the main problem of the company is a weak technical and personnel potential, classical method of monetization and incorrect marketing, including branding.