The Good Run is the first online platform for runners looking for brands and products that are produced with no harm for our planet and its people.
Current Status
So far we could already generate a lot of organic traffic (>100k shop visits). We are looking for investments also to optimize conversion and increase our reach through performance marketing.
We started our company with a business angel who has provided us with an interest-free loan with at least 5 years repayment freedom to (mainly) finance purchasing and also received 50k IBB grant money Gründungsbonus that does not have to be repaid.
Problem or Opportunity
1. Finding "Good" running brands and products is time consuming and complicated 2.Certificates, Seals and company backgrounds are hard to verify 3. Eco-friendly and sustainable products often don't look good and/or are not made for performance running
Solution (product or service)
Easy and accessible access to brands and products for value-driven consumers without compromising on style, performance and innovation.
Reach and visibility on a trustworthy and high quality sales channel for socially and ecologically responsible running / sports brands.
Business model
E-COMMERCE: Curated Online Shop for good brands and products Dropshipping Private Label & Good Team Wear + CONSULTING Brand Consulting Design and Campaign Development in commission Brand Collabs / Co-Designs