Photo - KRATOS
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KRATOS

A digital life coach for parents and teens

Germany
Market: Education, training, Artificial Intelligence
Stage of the project: Prototype or product is ready

Date of last change: 01.06.2021
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Idea

The personalised digital life coach for parents
and teens to connect, learn, grow, and thrive

Current Status

Since March 2021:
More than 20 user interviews were conducted by Founder.
The work on the development of MVP is in progress.
Received interest and feedback from teens, parents,
teachers, social workers, psychologists, and coaches.
More than 20 Beta testers have shown interest within 2 days.
In talking with well-known teen psychology scientists and practitioners to join KRATOS as advisors.
Received interests from angel investors to participate in funding.

Market

#1
Innovative employers, parents of teens and teens, active online teens (13-19) year olds, boys and girls, DACH, UK and North America
#2
Parents of teens and teens who are looking for personal development, gain their confidence and move in the right direction with less effort and costs but highly personalised and effective methods.

Problem or Opportunity


- The constant changes in teens (physical, emotional, academic, social) can
often seem scary and overwhelming. Many teens don’t know where to turn for
personalised, reliable, and actionable guidance on demand.

- Parents, caregivers, and schools struggle to keep up with the impact of these
changes and often don’t have the resources or knowledge to provide the
support that teenagers will accept and follow.

Solution (product or service)

KRATOS
is an AI-enabled life coach app for parents and teenagers that supports families with teenage issues and worries on the go.

Competitors

Currently, there are no direct competitors identified, however, personal blogs, parenting websites, books are used to obtain information that is not personal, subject to interpretations, time-consuming, and sometimes confusing.
the expensive solution is to work directly with psychologists and trained coaches, costs vary between 70 -200 Euros per session (60 min), and the waiting time to be seen is long.

Advantages or differentiators


An affordable and personalised, self-learning , reliable, actionable self-guided programs and tools, and practical exercises for their specific challenges in a secure, safe and trusted environment to build resilience, develop skills for success and achieve better self-esteem while keep track of their progress. It is available on the go with science-based contents interpreted to simple understandable language (English and German to start with, Arabic, Russian and Turkish, etc languages will be added gradually), as well as organised workshops by experts bookable on the platform.

An integrated online community section moderated by teens and parents development psychologists and coaches, where no question on everyday challenges is too big or small to discuss.

KRATOS connects parents and teens to pre-vetted psychologists and coaches on demand.

Finance


790 Million teenagers globally, 79 million in DACH, UK, and North America, KRATOS estimating to capture 10 % of the teens in the market by 2030 (7.9 million).
in 5 years' time, we are estimated to have 3 million subscribers (approximately 24-27 million Euros turn over).

B2B2C-users:
Package price 60-90 Euro per user,
B2C-users:
8.99 Euro-Month, 90 Euro-Year
Commission based matching:
Match members with pre-vetted psychologists & coaches, 10% Commission per booking

Business model

B2B2C-users:
Schools, Youth NGOs, Employers, etc., Subscription Package price
B2C-users:
14 days free trial, Subscription per family, 8.99 Euro-Month, 90 Euro-Year
Commission based matching:
Match members with pre-vetted psychologists & coaches, 10% Commission per booking

Money will be spent on

Product Development

40% Payroll & Hiring (including Content creation, roll out in English and German)
30% Product (R&D)
20% Sales

Offer for investor

In process of Negotiation

Team or Management

Photos

Photo 1 - A digital life coach for parents and teens
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video