Photo - New smart home and IoT brand
48103

New smart home and IoT brand

Bring smart technologies to mainstream users

Czech Republic
Market: Appliances, Electronics, Gadgets , Mobile applications
Stage of the project: Idea or something is already done

Date of last change: 09.07.2020
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Idea

We want to help people fulfill their ideas of a simpler life through smart home and Internet of Things technologies. Get rid of unnecessary worries and tasks, and give them more time for things that bring them joy.

Current Status

Finishing business case for the year 2021 and 2022 vision.
Finishing the brand identity and positioning manual.
Finishing portfolio product lines priorities.
We are before signature with the famous global brand regarding using brand licence.
Starting product development.

Market

In general, every household that is using any electronics products.
Our main target group description:
- young people in age 20 - 45
- in own household (bought or rent) mainly in a long relationship
- economically active
- try to live healthy and in line with actual trends
- their hobbies are mainly children and sport. They need more time to enjoy it
- they are in the life phase of biggest life investments (home, children, traveling, car,...)

Problem or Opportunity

We will provide a solution for these end user's obstacles:
- language barrier
- fear of new technology
- products from many suppliers
- not enough time for family and hobbies
- household budget optimization
This time is really performance intensive. Each individual has to process a huge amount of new information every day. It's quite impossible to have an overview of new technology. Everybody needs guide to understand new trends.
There is a big part of the population that doesn't understand English.
We bring a solution for all of these.

Solution (product or service)

We will provide a solution for these end user's obstacles:
- language barrier: through full system localization
- fear of new technology: through education, 24/7 support, tutorials, explanation videos, and mainstream PR activities
- products from many suppliers: we will have a full-range smart home and AIoT portfolio. So, the end-user doesn't need to use several apps, buy products from different suppliers. They will have 1 support line for the whole system
- not enough time for family and hobbies: thanks to the automation of routine activities, customers will have more time for the important things
- household budget optimization: automatic heating, automation in turning on / off devices, smart energy distribution, etc. will save users money

Competitors

Quite no alternative right now on the market.
There are some other brands like Xiaomi, Philips, or Huawei, that are providing smart electronics solutions. But no of them is localized in all languages and doesn't provide a full-range portfolio worldwide.

Advantages or differentiators

- everything under 1 roof (in 1 app, from 1 supplier)
- compatible with Google Assistant, Amazon Alexa (and Apple Homekit)
- full localization
- the widest portfolio of AIoT and smart home products
- unique products under our licence
- 24/7 support
- household automation
- well known brand licence

Finance

Both, retail and e-tail.
We will sell products for competitive prices.
We're targeting worldwide business with wholesale turnover of over 1B USD.
The detailed business case we can provide to the potential investors.


Business model

We are experienced in selling products in standard e-tail and retail chains. Have already saturated in the market with other electronics brands.
We are working with a standard channel matrix - turnover, margin, market saturation, market share.

Money will be spent on

Hardware production
Overhead costs
App development

Offer for investor

Margin share
Company share up to 40% (depends on the investment level)

Team or Management

Risks

- problems with the brand license in some regions
- Chinese suppliers
- huge requirements on logistics, ordering and distribution expertise
- managing the exponential growth

Invention/Patent

Unique products development.
Own app interface and functionality.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video