Photo - To establish a halal shopping platform in Nigeria
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To establish a halal shopping platform in Nigeria

Nigeria
Market: Food industry, Services, Another
Stage of the project: Prototype or product is ready

Date of last change: 05.10.2017
Min investment
$  10.000
1
Total required
$ 165.433
Rating
equalizer 350 из 1000
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Idea

At present, there is no halal shopping mall in Nigeria. Although, people are yearning for it. Therefore, we introduced Just Halal, the first halal shopping platform in Nigeria

Current Status

We have launched a public beta version of the online shopping mall.

Market

Our target market is the Muslims in Nigeria. These set of people represent the majority because Muslims represent over 50% of Nigeria's population. That is, our target market has a population of about 80 million

Problem or Opportunity

We have discovered that quite a number of Nigerians are halal conscious, and a large percentage of them have become an involuntary vegetarian, due to lack of access to halal products.

Also, Nigerian-made products are not valued and this is affecting entrepreneurship in Nigeria. Artisans need a platform to promote their skill and establish their brand.

Solution (product or service)

If a halal shopping mall is created, thousands of people will be able to shop freely without getting worried about whether it is halal or not. Being an online shopping mall will make it easier for people to shop.

Creating an opportunity for entrepreneurs in Nigeria will help improve the economy by generating sales for a lot of people and promoting their brand.

Competitors

Our main competitors are Jumia,Konga and other online shopping platforms in Nigeria.

Advantages or differentiators


The early movers are scaling well in revenues. They will be our primary competition (in luring customers to our site).

However, there is a restriction to what their customers can get on their site. This is because they do not focus on halal items.

We will win because we will provide our customers with halal items. Therefore, luring customers to our site where they can get all they need with a guarantee that it is halal.

Finance

We plan to have our product which we will get profit from in the first year. We will also allow merchants to sell on the site which will attract a percentage commission. However, it will be free for the first year. Just to get a low price and draw traffic to the site. Therefore, there will be little revenue in the first year from our product and adverts on the site. The large profit making begins in the second year.

Business model

We will allow sellers to make uploads on the site, sell their products and take a commission from it.

Money will be spent on

We need investment to run get a office, for marketing, to pay employees etc.

Offer for investor

An investor gets a 10% equity on our halal online shopping platform

Risks

The inability to meet up with competitor's prices. Therefore, not attracting customers to the site.

Incubation/Acceleration programs accomplishment

ZSF's acceleration programme for winners of their Business Plan Competition

Won the competition and other awards

One of the winners of the ZSF Business Plan Competition

Invention/Patent

We have a public beta site www.justhalal.com.ng

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video