Photo - Mansion Games
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Mansion Games

We create handcrafted action and adventure video games

Spain
Market: Entertainment
Stage of the project: Prototype or product is ready

Date of last change: 08.12.2021
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Idea

Operation Highjump: The Fall of Berlin, is a fusion of genres that combine action and adventure with features of Run & Gun, Platforms and video-adventure where strategy will be key to achieve the different missions that are proposed to the protagonist.

Was conceived, from the beginning, as a tribute to the classic arcade and video game consoles of the 80's and early 90's, keeping the look & feel, but improving the concept, in all aspects, taking advantage of current technology, a video game that will touch the hearts of the most nostalgic players and will surprise the new generations.

Current Status

In just 2 years we have achieved many milestones like being the first Mallorcan company to enter to the PlayStationTalents Program GameBCN and Lanzadera programs.

We have won several national awards and have secured a distribution agreement with a publisher for Operation Highjump: The Fall of Berlin and the next game.

Market

We focus on a market that demands a product with original content and added value both for the design and the use of stories, a product created by and for fans, by independent studios, with limited resources, but that takes risks in the development and production. Our customers are not normal customers, but fans: users who are looking for a differentiated product, with an emotional connection, a projection beyond the videogame and with stories in which to be the protagonist through different platforms that create a particular universe.

Our segment is specific and we differentiate:

1.- Users of digital environments who are looking for a cheaper product, with immediate access but that meets high standards of design and quality. In this segment we find retro fans, comic fans and companies producing audiovisual material.

2.- Physical environment users. They are those who have a more collector profile, and are willing to pay an extra cost in exchange for unique, valuable and limited rewards. In this segment we also include comic fans, retro fans, marketing fans and fans of collector's editions.

By age, we target gamers between the ages of 12 and 50. This ranges from the 31 years that ISFE - Interactive Software Federation of Europe - reports the average gamer in Europe to the 36 years that Newzoo reports the average mobile gamer globally is. Likewise, as the European organization's data show, the fastest growing segment of gamers is precisely those between 25 and 34 years of age.

Our games have many elements that older players will appreciate and combine the best of both worlds; it is a tribute to the golden age of the classics with modern technology, updating the genre and making it more interesting and accessible to new generations.

Problem or Opportunity

As passionates about the world of video games and digital entertainment, we have realized that there is a saturation of content and platforms in which video games are always presented in the same way.

This situation makes it very difficult for the end user to have a differentiated experience in which they feel like the real protagonists of the stories they play.

Solution (product or service)

The origin of Mansion Studios is to change this situation and offer a transmedia product that, starting from a video game as a primary product, diversifies and projects into other products with their own but complementary content.In just 2 years we have achieved many milestones like being the first Mallorcan company to enter to the PlayStationTalents Program GameBCN and Lanzadera programs.

We have won several national awards and have secured a distribution agreement with a publisher for Operation Highjump: The Fall of Berlin and the next game.

Competitors

1. Relevo. It is a Basque company founded in 2009 that develops for a wide variety of platforms as well as games for classic platforms, being one of the leading exponents in the development of 8 bit video games. In 2011 they participated in the hóPlay festival and won the award for Best Glass Game 2011. Three years later they won the "Company Award 2014" and "Project Award 2014" of the Best Bizkaia Creativa.

They have certain parallels with us since their philosophy is very similar to ours. For them, the fundamental thing is to create well-designed video games that offer creative gameplay, with depth, great characters and fun retrogaming influences.

They have followed an evolution very similar to ours, their products are similar and have scaled from PC to consoles but our product being transmedia is more scalable and diversifiable.

2. GameKitchen. It is a company from Seville founded in 2010. It experienced a continuous progression since its beginnings when they won a Microsoft talent contest with the game The Last Door which helped them make a name for themselves in the industry with good reviews and acceptance as well as a level of sales between 100,000 and 200,000 downloads on the digital platform Steam, the largest digital distribution platform for PC.

In 2017 they successfully launched the Kickstarter for Blasphemous, collecting a sum of $333,246, a video game that mixes classic genres linked to the cultural expression of the Sevillian Holy Week.

This case could be a model to follow since we agree with its vision of design and the fusion of concepts and current technology, although it has not boosted its successes beyond the community of its followers.

3. Tequila Works. It was founded in 2009 by former members of large studios, with extensive experience in the industry, such as Pyro, Blizzard, Mercury Steam, Sony and Microsoft Studios. They have achieved critical acclaim with works such as Rime, Deadlight and have developed for all kinds of platforms such as PC, mobile, consoles and even Virtual Reality. They are our main competitors. Despite the fact that their product is practically digital, they have made some incursions like Rime publishing collector's editions. Tequila has a different target than ours and we are convinced that they have a different product and customer positioning too because we do not share the same vision, but we consider them a successful example of how to scale from an indie studio to a medium/high studio.

This means that currently there is no clear leader in our market environment that offers a product with all the characteristics and the wide variety of products we do. Nevertheless, taking into account the speed with which the sector moves, we have to be prepared for the incursion of new and prepared competitors that will force us to be attentive and to demand the maximum so that we can react appropriately to enter the market and subsequently consolidate.

Advantages or differentiators

Today, Mansion Games responds to a current need of video game users: the search for differentiated products, with an emotional connection and a projection in other formats. The same technologies that allow greater personalization, a constant connectivity of video games with their players, an efficient analysis and processing of data to improve products, are creating a saturation of content and platforms in which video games are always presented in the same way. This situation makes it very difficult for the end user to have a differentiated experience in which they feel like the real protagonists of the stories they play.

Our proposal is to offer the user the possibility of living our deepest and most participative experiences, giving them back the illusion of discovering videogames for the first time, but together with the infinite possibilities of the latest technology. Mansion Games offers video games made by fans for fans, with diversified and interactive proposals in which we pour our love for art and artistic and narrative design, with a special attention to detail that is supported by an extensive pre-production work.

Our video games are the union of a development that we could describe as handmade, because we recover the good work of the video games that created the industry and innovation in the use of new technologies, on the one hand, and in the game experience that seeks to involve the user by putting at their disposal different means with which to complete their vision of the story behind the video games.

We innovate in the way we present the universe that surrounds the stories we tell, using different media at our disposal in such a way that each one of them completes and expands them. Our model is transmedia, that is, it is made up of various pieces with complementary content, distributed and shared through all types of media and formats that enrich the stories we tell and nurture the relationship with our audience.

And that is precisely what we bring to the market: an original and unique design and content for the different platforms with differentiated elements through which we shape a unique vision of the narrative world of each of the video games. An example of this contribution is the edition of comics with new characters and actions that complete the story told through the videogame or the unique editions containing extra material.

We have already tested the market, especially with associations and communities of video game users, since our business idea involves the integration of different by-products and users with complementary demands.

Business model

Our business model, as we have mentioned before, is transmedia, that is, we start from our own video game and additionally offer products linked to sectors with which we have affinity: the publishing sector (comic and art book), audiovisual (soundtrack, documentaries, trailers, demo), physical editions for collectors and marketing (t-shirts, figures, poster).

This allows us to diversify our product -different formats for different profiles- and to take advantage of the strong synergies with other cultural industries to generate and distribute products, benefiting from the traditional and distribution channels of these industries.

In order to set a price for our products we have taken as a reference the different digital platforms, the usual means of distribution in our sector and the advice of Lanzadera and Sony PlayStation. The sale price for the videogame has been set at 14,95€, although in order to facilitate access to it and the increase of sales in certain periods of the year there will be a series of discounts throughout the months.

Money will be spent on

Planned Investments over the next 3 years are focused on covering the following needs:

1. Team. In order to be able to develop our products and make them as successful as they are, we need a multidisciplinary, balanced, committed and experienced development team. We currently have a staff of 6 people and a series of collaborators whom we consider allies in the project. Our goal is to consolidate a development team in which everyone has a defined and necessary role within the team and invest resources in incentivizing the work according to the objectives achieved, as it works in the sector. With this personnel policy, we will achieve an integrated, motivated and goal-oriented team.

2. Infrastructure: rental and development tools. Since December 2018, the Operation Highjump project has been a beneficiary of the Support Program for the Creation of Technology-Based Companies -EMPRENBIT- funded by the Government of the Balearic Islands, which offers infrastructure and services for innovative start-ups, and is developed in Parc Bit (Parc Balear d'Innovació i Tecnología de les Illes Balears), an ideal place for our team to work in the best conditions. This is an investment that we consider indispensable. In Valencia, as a member of the Corporate Sony PlayStation Program, we also have access to the facilities and resources of Marina de Empresas, which means a reduction in infrastructure costs.

3. External Services: Consultants and independent professionals. We are aware, as a recently created company, of the importance of business management advice (accounting, tax, labor and legal) since it is important to know and comply with all the specifications that are demanded of us as a company in these areas. In addition, we are convinced that a good management of these areas will allow us to save more final costs.

4. Promotional actions: participation in fairs and events, digital marketing, etc. We will participate in contests and different events and / or fairs held by the sector and in which we can bring our product to a wider community, networking and establishing relationships with potential partners, publishers and industry professionals that allow us greater scalability and projection. The investment in these actions will not be too high because, being our product transmedia, we can take advantage of synergies with other cultural industries (publishing, audiovisual, animation and marketing) and benefit from the traditional channels and distribution of these industries.

Production of material for the Kickstarter campaign. One of our customer segments are the physical environment users, that is, those who have a more collector profile, and are willing to pay an extra cost in exchange for unique, valuable and limited rewards. In this segment we also place comic fans, retro fans, marketing fans and fans of collector's editions. For these users, a lower percentage, but as important for us as digital users, and to which we reach through a Kickstarter campaign, a platform on which we will make an investment that will allow us to face the development of these products and also validate the product.




Team or Management

Incubation/Acceleration programs accomplishment

At Mansion Games we believe that it is important for the industry in general and for studios in particular to establish collaborations among different players not only in the entertainment sector but also in other related sectors. These agreements guarantee greater visibility as well as a better and more optimal worldwide distribution that will result in a higher number of sales.

In the last two years we have closed agreements with accelerators and incubators in the sector, and with companies in other sectors such as publishing, museums and publishers. Some of them:

1. Emprenbit. https://www.fundaciobit.org/es/tag/emprenbit-es/ Program to Support the Creation of Technology-Based Companies -EMPRENBIT- funded by the Government of the Balearic Islands, which offers infrastructure and services for innovative start-ups, and is developed in Parc Bit (Parc Balear d'Innovació i Tecnología de les Illes Balears).

2. Lanzadera. https://lanzadera.es Mansion Games is part of the Corporate PlayStation Program of Lanzadera, the accelerator and incubator of Start-ups of the entrepreneur Juan Roig. Together with EDEM Escuela de Empresarios and the investment company Angels, it is part of the entrepreneurship pole Marina de Empresas, an initiative of Juan Roig located in the Marina of Valencia that has the mission to train, advise and finance the entrepreneurs of today and the future, constituting a commitment to the creation of wealth, employment and the promotion of the culture of entrepreneurship.

3. Sony Entertainment. International company and one of the most important manufacturers worldwide in video games.

https://lanzadera.es/oportunidad/playstation/ Since 2019 in the Corporate PlayStation Lanzadera Program, a space in which we are validating the development of our video games and the entrepreneurial part of business with professionals specialized in business model, product, investment, marketing through agile methodologies and that gives us visibility in media and events as well as a large network of contacts with which to establish synergies and constant networking.

https://www.playstationtalents.es Since 2020 in the PlayStation Talents Games Camp Program, a videogame creation space founded by Sony Interactive Entertainment Spain that gives us access to PS4 development kits and provides us with a series of resources to give visibility to the company at an international level

4. GameBCN. https://gamebcn.co/ This Barcelona incubation program helps video game studios to professionalize their production and maximize their business opportunities.

Won the competition and other awards

- July 2021. Entry into the PlayStation Alliance Program.
- February 2021. La Caixa Entrepreneurs XXI Award Finalists.
- February 2021. GamesBcn Program Entry
- January 2021. Devuego Awards Semifinalists 2021
- October 2020. III Award to the best Gaming and eSports Project in the Valencian Community of AVEPE.
- March 2020. Entry in PlayStation Games Camp Program.
- December 2019. Presentation of candidacy to the PlayStation Games Camp Program.
- September 2019. Entry into the Lanzadera Corporate PlayStation Program.
- June 2019. Finalists in the Connect'Up contest in the Balearic Islands sponsored by Grup Serra and La Caixa.
- May 2019. Winners of the I Best Entrepreneurial Project Award in Palma Activa.

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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Product Video