Planned Investments over the next 3 years are focused on covering the following needs:
1. Team. In order to be able to develop our products and make them as successful as they are, we need a multidisciplinary, balanced, committed and experienced development team. We currently have a staff of 6 people and a series of collaborators whom we consider allies in the project. Our goal is to consolidate a development team in which everyone has a defined and necessary role within the team and invest resources in incentivizing the work according to the objectives achieved, as it works in the sector. With this personnel policy, we will achieve an integrated, motivated and goal-oriented team.
2. Infrastructure: rental and development tools. Since December 2018, the Operation Highjump project has been a beneficiary of the Support Program for the Creation of Technology-Based Companies -EMPRENBIT- funded by the Government of the Balearic Islands, which offers infrastructure and services for innovative start-ups, and is developed in Parc Bit (Parc Balear d'Innovació i Tecnología de les Illes Balears), an ideal place for our team to work in the best conditions. This is an investment that we consider indispensable. In Valencia, as a member of the Corporate Sony PlayStation Program, we also have access to the facilities and resources of Marina de Empresas, which means a reduction in infrastructure costs.
3. External Services: Consultants and independent professionals. We are aware, as a recently created company, of the importance of business management advice (accounting, tax, labor and legal) since it is important to know and comply with all the specifications that are demanded of us as a company in these areas. In addition, we are convinced that a good management of these areas will allow us to save more final costs.
4. Promotional actions: participation in fairs and events, digital marketing, etc. We will participate in contests and different events and / or fairs held by the sector and in which we can bring our product to a wider community, networking and establishing relationships with potential partners, publishers and industry professionals that allow us greater scalability and projection. The investment in these actions will not be too high because, being our product transmedia, we can take advantage of synergies with other cultural industries (publishing, audiovisual, animation and marketing) and benefit from the traditional channels and distribution of these industries.
Production of material for the Kickstarter campaign. One of our customer segments are the physical environment users, that is, those who have a more collector profile, and are willing to pay an extra cost in exchange for unique, valuable and limited rewards. In this segment we also place comic fans, retro fans, marketing fans and fans of collector's editions. For these users, a lower percentage, but as important for us as digital users, and to which we reach through a Kickstarter campaign, a platform on which we will make an investment that will allow us to face the development of these products and also validate the product.